View in Browser

 

California Local Logo
Graphic which spells out The Newsletter.


By Eric Johnson
Published Apr 03, 2023

As their fundamental journalistic service, legacy local news organizations, most of which are struggling, help stop the spread of disinformation. As their fundamental journalistic service, legacy local news organizations, most of which are struggling, help stop the spread of disinformation.

Democracy & Journalism

Happy Monday, and happy belated Cesar Chavez Day. Before moving on to this week’s featured news, I would like to take a moment to honor the man who tried to bring economic justice and dignity to California’s farmworkers and their families.

That work remains unfinished, and I invite you to remember that la lucha continua. 

Journalism as a Force Against BS

We editors are generally happy when a news story breaks that aligns with a project we're already working on. Such a story broke this week, but it did not make me happy.

California Local contributor Graham Womack spoke this week to Assemblymember Buffy Wicks, author of a bill that would help fund the state's local news media, which is in serious trouble. The day before that story came in, we read a piece in the LA Times headlined ‘The California newspaper that has no reporters left.’ 

The story of the Salinas Californian, which lost its last reporter in December, was made more poignant by the floods that the region experienced in January, which went unreported. Sadly, cities throughout California and the rest of the nation find themselves in similar circumstances as their main news sources essentially disappear.

You probably already know that the internet effectively killed the newspaper industry, as most local news outlets were slow to figure out how to publish effectively online. You may also know that advertisers who once supported their local paper sent most of their money online. 

You might not know that two companies—Google and Meta (Facebook)—suck up fully half of the total dollars spent on online advertising. Much of that revenue is built on content generated by legacy media outlets. 


Buffy the Vampire Slayer

Asm. Buffy Wicks’ bill, the Journalism Preservation Act, would make the big platforms pay for the content that they suck from online news outlets—along with vast sums of advertising revenue.


Making Online Media Giants Pay for the Industry They Crushed

Assemblymember Buffy Wicks' bill would make Google, Facebook, et al, pay when their ads appear alongside content generated by legitimate news media.
Asm. Buffy Wicks' AB 886, the Journalism Preservation Act, would require Google, Facebook, et al, to share advertising revenue with news media organizations.

The Ghost of a California Newspaper

Historic downtown Salinas, California, capital of Monterey County, and the hub of  "America's Salad Bowl."
James Rainey reports that the Salinas Californian, the daily newspaper serving the capital of Monterey County, has completely emptied its newsroom.


California Local logo

Santa Cruz County's Homepage

Direct your browser to https://santacruz.californialocal.com/ to catch up on the latest news in California and Santa Cruz County. Bookmark the link and visit often, there's a lot happening in your community!


Here's Why We Need Local Journalism

In Placer County, three local school boards banned a nonprofit from all of their campuses because they were tricked by a malicious spreader of disinformation. 


Editor Brings Truth to Placer County

Pastor Casey Tinnin has come under attack following a hit-piece by a notorious spreader of disinformation.
Last week Carol Feineman, managing editor of four Gold Country Media papers, provided her readers with an important piece of information that should reverse a hasty and ill-informed decision.


Get to Know a Group

Santa Cruz Baroque Festival logo Santa Cruz Baroque Festival

The Santa Cruz Baroque Festival has been active since 1974, presenting early music as it sounded in its own era. Members strive for artistic excellence while transmitting the joy of Baroque music to future generations.

→ Learn more

California Media Alliance logo

From Our Media Allies

→ View All
Santa Cruz Local logo Coral Street Homeless Service Ideas Head to Santa Cruz City Council

Potential expansion could include more homes for people with disabilities.

Press Banner logo Scotts Valley Council Begins Its Housing Element Journey

Scotts Valley will decide how to plan for 1,220 new housing units in the upcoming Regional Housing Needs Allocation cycle.

Press Banner logo Take Me Home, Scotts Valley

Mayor Jack Dilles writes about housing, noting that Many Scotts Valley workers cannot afford to live in town, which increases traffic and makes it harder for businesses to hire and keep good staff.

San Lorenzo Valley Post logo AmeriCorps on Hand for County Parks and Disaster Relief

AmeriCorps teams can be found at various county parks through April working on native plant growth, park restoration, and ocean conservation.

San Lorenzo Valley Post logo Supervisor Bruce McPherson on Storm Recovery and Big Basin Water

Severe storms for the last three months have damaged public and private property, resulting in prolonged power outages and difficulty traveling. I invite you to a joint SLV Town Hall with Congressman Jimmy Panetta from 6-7:30 p.m. on April 5.

  California Local Pin Marker  

Recent Local News

→ View All

City Aims to Pilot Santa Cruz Wharf to Calmer Waters

Despite the pandemic and a series of winter storms, tourism on the wharf has rebounded sharply. Restaurant owners and their landlord—the city of Santa Cruz—are aiming to do more than merely meet demand in time for summer.

(03/31/2023) → Lookout Santa Cruz

Supervisor Justin Cummings Appointed to California Coastal Commission

“I am very grateful and honored to serve in this capacity and hope to bring my years of experience working in the environmental sciences,” remarked Cummings.

(03/30/2023) → Santa Cruz Sentinel

Local Dungeness Crab Season Will End Early to Protect Foraging Whales

Commercial fleets must pull up the last crab pots April 15.

(03/30/2023) → Santa Cruz Sentinel

Residential Debris Removal Program: Question and Answers

Debris removal is in full swing in Pájaro and adjacent areas but many residents still have questions about how the process works and who is organizing and coordinating the effort.

(03/30/2023) → Voices of Monterey Bay

Aerial Fire Retardant Drops Attacked as Ineffective, Harmful

For most Californians, the sight of aircraft spewing neon pink liquid over flaming trees and brush has become a hallmark of aggressive wildfire suppression campaigns. But some forest advocates say the substance does more harm than good. A federal lawsuit could reshape how the U.S. Forest Service battles wildfires throughout the western United States.

(03/29/2023) → Los Angeles Times

Santa Cruz County Approves Fire Tax Transfer to Scotts Valley

Santa Cruz County leaders helped move the pending joiner of two neighboring fire districts one step closer with a vote allowing the agencies to join their tax revenues.

(03/28/2023) → Santa Cruz Sentinel

New Bill Would Limit Sprawl in Disaster-Prone Areas

Sprawl has allowed Californians to live closer to nature and buy homes where it is cheaper to build. But it has also left millions vulnerable to wildfires and flooding.

(03/27/2023) → Monterey Herald
  California Local Pin Marker  

Government Announcements

→ View All
Image of County of Santa Cruz seal. County of Santa Cruz   (04/04/2023)

4/4/2023 - President Declares Major Disaster for Santa Cruz County

Image of County of Santa Cruz seal. County of Santa Cruz   (03/28/2023)

3/28/2023 - Disaster Recovery Centers to Close

Image of County of Santa Cruz seal. County of Santa Cruz   (03/21/2023)

3/21/2023 - Panelists Sought to Assist with Housing Element

Image of County of Santa Cruz seal. County of Santa Cruz   (03/16/2023)

3/16/2023 - Fairgrounds Shelter Site Expanding

Image of County of Santa Cruz seal. County of Santa Cruz   (03/14/2023)

3/14/2023, 5:45pm - Evacuation Order Information

Image of County of Santa Cruz seal. County of Santa Cruz   (03/13/2023)

3/13/2023 - Storm Shelter Sites Opening

Image of County of Santa Cruz seal. County of Santa Cruz   (03/12/2023)

3/12/2023, 8:00pm - EVACUATION WARNING

Image of County of Santa Cruz seal. County of Santa Cruz   (03/12/2023)

3/12/2023, 10:00am - Evacuation Order Information

Image of County of Santa Cruz seal. County of Santa Cruz   (03/10/2023)

3/10/2023, 1:00pm - Evacuation Order Information

Image of County of Santa Cruz seal. County of Santa Cruz   (03/10/2023)

3/10/2023, 10:30am - Evacuation Order Information

Pay to Park (funds stay local) ad from Friends of Santa Cruz State Parks.