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By Eric Johnson
Published Apr 03, 2023

As their fundamental journalistic service, legacy local news organizations, most of which are struggling, help stop the spread of disinformation. As their fundamental journalistic service, legacy local news organizations, most of which are struggling, help stop the spread of disinformation.

Democracy & Journalism

Happy Monday, and happy belated Cesar Chavez Day. Before moving on to this week’s featured news, I would like to take a moment to honor the man who tried to bring economic justice and dignity to California’s farmworkers and their families.

That work remains unfinished, and I invite you to remember that la lucha continua. 

Journalism as a Force Against BS

We editors are generally happy when a news story breaks that aligns with a project we're already working on. Such a story broke this week, but it did not make me happy.

California Local contributor Graham Womack spoke this week to Assemblymember Buffy Wicks, author of a bill that would help fund the state's local news media, which is in serious trouble. The day before that story came in, we read a piece in the LA Times headlined ‘The California newspaper that has no reporters left.’ 

The story of the Salinas Californian, which lost its last reporter in December, was made more poignant by the floods that the region experienced in January, which went unreported. Sadly, cities throughout California and the rest of the nation find themselves in similar circumstances as their main news sources essentially disappear.

You probably already know that the internet effectively killed the newspaper industry, as most local news outlets were slow to figure out how to publish effectively online. You may also know that advertisers who once supported their local paper sent most of their money online. 

You might not know that two companies—Google and Meta (Facebook)—suck up fully half of the total dollars spent on online advertising. Much of that revenue is built on content generated by legacy media outlets. 


Buffy the Vampire Slayer

Asm. Buffy Wicks’ bill, the Journalism Preservation Act, would make the big platforms pay for the content that they suck from online news outlets—along with vast sums of advertising revenue.


Making Online Media Giants Pay for the Industry They Crushed

Assemblymember Buffy Wicks' bill would make Google, Facebook, et al, pay when their ads appear alongside content generated by legitimate news media.
Asm. Buffy Wicks' AB 886, the Journalism Preservation Act, would require Google, Facebook, et al, to share advertising revenue with news media organizations.

The Ghost of a California Newspaper

Historic downtown Salinas, California, capital of Monterey County, and the hub of  "America's Salad Bowl."
James Rainey reports that the Salinas Californian, the daily newspaper serving the capital of Monterey County, has completely emptied its newsroom.


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Nevada County's Homepage

Direct your browser to https://nevada.californialocal.com/ to catch up on the latest news in California and Nevada County. Bookmark the link and visit often, there's a lot happening in your community!


Here's Why We Need Local Journalism

In Placer County, three local school boards banned a nonprofit from all of their campuses because they were tricked by a malicious spreader of disinformation. 


Editor Brings Truth to Placer County

Pastor Casey Tinnin has come under attack following a hit-piece by a notorious spreader of disinformation.
Last week Carol Feineman, managing editor of four Gold Country Media papers, provided her readers with an important piece of information that should reverse a hasty and ill-informed decision.


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Truckee Tahoe Community Chorus logo Truckee Tahoe Community Chorus

Supporting local singers by building, promoting, and nurturing vocal music programs, the Truckee Tahoe Community Chorus hosts two annual concert series that feature music from a range of genres, such as classical, Broadway, and contemporary hits.

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From Our Media Allies

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 logo Rosewood Tahoe Opens in Incline

Rosewood Tahoe opened in the Raley’s Shopping Center in Incline Village, Nev., in March. The new restaurant offers dinner Wednesday to Sunday.

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Recent Local News

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Three Forks Bakery & Brewing Owners Pass the Torch

After almost 11 years of running Three Forks Bakery & Brewing Co, the current owners, Dave Cowie and Shana Maziarz are selling the business to four of their experienced employees.

(04/02/2023) → Read the full YubaNet report

The Rise, Fall and Possible Redemption of the Cal-Neva Lodge

The Cal-Neva Lodge & Casino irreversibly changed the history of north shore Lake Tahoe when it opened in 1926.

(04/02/2023) → Sierra Sun

North Tahoe, Truckee Fire Agencies Get Training

North Lake Tahoe, North Tahoe Fire, Northstar Fire and Truckee Fire all received instruction from the the experts at Sustainable Workplace Alliance and learned about how to handle fuel tanker rollovers.

(04/01/2023) → Tahoe Daily Tribune

Tahoe Groups Mark Sexual Assault Awareness Month

April is celebrated nationally as Sexual Assault Awareness Month, and organizations in the basin are preparing to recognize the month with events that center around raising awareness and supporting survivors.

(04/01/2023) → Sierra Sun

Pioneer Energy Approved as Alternative to PG&E

The Grass Valley City Council approved a Community Choice Aggregation program with Pioneer Community Energy, allowing the company to procure the necessary energy to serve all residents in the city of Grass Valley starting January 2024.

(04/01/2023) → Read the full The Union report

Nevada County Wins Preservation Design Award

The California Preservation Foundation has announced winners of the 2023 Preservation Design Awards, recognizing the best in historic preservation, restoration, adaptive reuse, and rehabilitation. Each project will be recognized at the annual California Preservation Foundation Conference on April 20.

(04/01/2023) → Read the full The Union report

Keep Truckee Green to Host Fixit Clinic

Celebrate Earth Day with Keep Truckee Green by giving a second life to your broken household items. The town's sustainability program is hosting a Fixit Clinic, allowing residents to repair household items.

(03/30/2023) → Sierra Sun

Aerial Fire Retardant Drops Attacked as Ineffective, Harmful

For most Californians, the sight of aircraft spewing neon pink liquid over flaming trees and brush has become a hallmark of aggressive wildfire suppression campaigns. But some forest advocates say the substance does more harm than good. A federal lawsuit could reshape how the U.S. Forest Service battles wildfires throughout the western United States.

(03/29/2023) → Los Angeles Times

Matthew Coulter Limited to Virtual Participation in Meetings

After appearing in Nevada County Superior Court, Matthew Coulter—a frequent commenter at government meetings—is now only allowed to participate in public meetings in Grass Valley or Nevada City by Zoom or phone call until his next court date on April 21.

(03/28/2023) → Read the full The Union report

Nevada City Adopts New Defensible Space Ordinance

After public meetings with the community, the Nevada City Fire Safety Advisory Committee and the City Council, Nevada City has adopted a new vegetation management, defensible space, burning, and fireworks ordinance.

(03/27/2023) → Union

State Parks Looking for a Few Good Cadets

California State Parks invites individuals to “Live the Parks Life” as rangers or lifeguards in the nation’s largest state park system. Through June 10, individuals can apply for the State Park Peace Officer Cadet exams.

(03/27/2023) → Village Life