Celebrating the Giving Season

In this week’s edition of The Newsletter, we celebrate local nonprofit community groups, and give appreciation to the individuals and businesses that support them. We also look at some partnerships between media companies and nonprofit community organizations, and the success they've had. 

And, we announce the launch of the Good Business Directory, which is a place to find local businesses that give back to your community. (And, if you work for or own such a business, a place to share stories of your good work.)

As we roll into the second week of the new year, with resolutions still fresh in our heads, let’s take a moment to recap the recent Giving Period. 

The Giving Period, which for many nonprofits begins during the last week of November on “Giving Tuesday,” is a time when organizations reach out to the community for donations so that they can continue to provide their services. This is a time when individuals and businesses choose to contribute to a cause that is near and dear to their hearts.

When I was the publisher of the Sierra Sun, I felt that the newspaper had a responsibility to give voice to the nonprofit community. I was fortunate to help create the Give Back Tahoe program with my partner Stacy Caldwell, the CEO of the Tahoe Truckee Community Foundation. 

Part of the initial success of the program was that throughout the year, the Sun provided space to participating organizations to tell their stories. This was an opportunity to speak to donors and say: “Because you gave, here are the great things we’ve been able to do.” This had the effect of keeping the organization relevant throughout the year.

I am excited to let you know that the 2023 TTCF Give Back program raised more than $620,000.

Giving back is not just about the end-of-year Giving Period. It’s about commitment throughout the year—whether through financial support, volunteering or helping to spread the word.

So while resolutions are still fresh, I ask that you consider adding the resolution of giving.