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Celebrate American Flowers Week! Buy local


A dress covered in gerbera daisies, designed by Jenny M. Diaz, represents California in American Flowers Week's botanical couture collection. (Photo courtesy Jenny M. Diaz/American Flowers Week)

Support California growers of ‘Slow Flowers’



The last time you bought flowers, did you wonder: Where did these come from? Who grew these blooms and how?

This is American Flowers Week, a celebration of the nation’s flower farmers. It’s the ornamental equivalent of farm to fork. This is field (or garden) to vase.

Getting to know more about the source of bouquets is at the crux of Slow Flowers and American Flowers Week. Like Slow Food and its connection to locally sourced ingredients, Slow Flowers emphasizes locally sourced blooms and decorative material.

Slow Flowers expert Debra Prinzing came up with American Flowers Week in 2015 to draw attention to attempts to bring back commercial flower farming to the United States. About 80 percent of all flowers sold in the U.S. are grown overseas.

“I get asked this question often: Why should I care where my flowers come from?” Prinzing said. “The parallels between the Slow Food movement and the Slow Flowers movement are obvious. When we know where, who and how flowers are grown, we vote with our pocketbook.”

To show off some eye-popping blooms, Slow Flowers floral designers across the country created dresses entirely out of flowers. The botanical couture collection is featured in Florists’ Review magazine and at
AmericanFlowersWeek.com .

Jenny M. Diaz, a Fresno-based artist and graphic designer, represented California in the collection with a '60s-style mod shift studded with hundreds of California-grown gerbera daisies. Diaz photographed the stunning pink and orange dress in her hometown.

“It's projects like these that help elevate and raise awareness about U.S. domestic floral agriculture and sustainable floral design,” Prinzing said. “The public and professionals are invited to download a library of free resources from the website (AmericanFlowersWeek.com), including graphics, images, floral coloring sheets and social media tools. Participation in American Flowers Week is open to all.”

Is American Flowers Week catching on?

Prinzing measures its impact via social media. In 2015, American Flowers Week made 400,000 social media impressions (Facebook shares, Instagram hits, etc.). Last year, it topped 4 million.

Its impact continues all year long as more farmers get into growing flowers.

Said Prinzing, “What I find really exciting is the amazing diversification, especially in small-cut flower farms, including those in the Sacramento Valley, who are growing unusual and heirloom annual varieties of cut flowers from ageratum to zinnias, highly valued garden roses for the floral marketplace, and flowers that the home gardener might never try growing, such as lisianthus.”

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Garden Checklist for week of Nov. 3

November still offers good weather for fall planting:

* If you haven't already, it's time to clean up the remains of summer. Pull faded annuals and vegetables. Prune dead or broken branches from trees.

* Now is the best time to plant most trees and shrubs. This gives them plenty of time for root development before spring growth. They also benefit from fall and winter rains.

* Set out cool-weather annuals such as pansies and snapdragons.

* Lettuce, cabbage and broccoli also can be planted now.

* Plant garlic and onions.

* Keep planting bulbs to spread out your spring bloom. Some possible suggestions: daffodils, crocuses, hyacinths, tulips, anemones and scillas.

* This is also a good time to seed wildflowers and plant such spring bloomers as sweet pea, sweet alyssum and bachelor buttons.

* Rake and compost leaves, but dispose of any diseased plant material. For example, if peach and nectarine trees showed signs of leaf curl this year, clean up under trees and dispose of those leaves instead of composting.

* Save dry stalks and seedpods from poppies and coneflowers for fall bouquets and holiday decorating.

* For holiday blooms indoors, plant paperwhite narcissus bulbs now. Fill a shallow bowl or dish with 2 inches of rocks or pebbles. Place bulbs in the dish with the root end nestled in the rocks. Add water until it just touches the bottom of the bulbs. Place the dish in a sunny window. Add water as needed.

* Give your azaleas, gardenias and camellias a boost with chelated iron.

* For larger blooms, pinch off some camellia buds.

* Prune non-flowering trees and shrubs while dormant.

* To help prevent leaf curl, apply a copper fungicide spray to peach and nectarine trees after they lose their leaves this month. Leaf curl, which shows up in the spring, is caused by a fungus that winters as spores on the limbs and around the tree in fallen leaves. Sprays are most effective now.

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