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By Michael Gelbman 1
Published Jan 08, 2024

Image credit: Ekkasit Rakrotchit, Shutterstock

Celebrating the Giving Season

In this week’s edition of The Newsletter, we celebrate local nonprofit community groups, and give appreciation to the individuals and businesses that support them. We also look at some partnerships between media companies and nonprofit community organizations, and the success they've had. 

And, we announce the launch of the Good Business Directory, which is a place to find local businesses that give back to your community. (And, if you work for or own such a business, a place to share stories of your good work.)

As we roll into the second week of the new year, with resolutions still fresh in our heads, let’s take a moment to recap the recent Giving Period. 

The Giving Period, which for many nonprofits begins during the last week of November on “Giving Tuesday,” is a time when organizations reach out to the community for donations so that they can continue to provide their services. This is a time when individuals and businesses choose to contribute to a cause that is near and dear to their hearts.

When I was the publisher of the Sierra Sun, I felt that the newspaper had a responsibility to give voice to the nonprofit community. I was fortunate to help create the Give Back Tahoe program with my partner Stacy Caldwell, the CEO of the Tahoe Truckee Community Foundation. 

Part of the initial success of the program was that throughout the year, the Sun provided space to participating organizations to tell their stories. This was an opportunity to speak to donors and say: “Because you gave, here are the great things we’ve been able to do.” This had the effect of keeping the organization relevant throughout the year.

I am excited to let you know that the 2023 TTCF Give Back program raised more than $620,000.

Giving back is not just about the end-of-year Giving Period. It’s about commitment throughout the year—whether through financial support, volunteering or helping to spread the word.

So while resolutions are still fresh, I ask that you consider adding the resolution of giving.


Good News for Central Coast Nonprofits

Two weekly newspapers on the Monterey Bay are rallying their readers and sponsors to give millions to local community groups.


Give Back: Read All About It


How two Central Coast media companies help thousands of people give millions to local nonprofit groups.

Doing Well by Doing Good

Most local businesses know that social responsibility and sustainable profit go hand in hand. In every community there are scores of companies that contribute considerable time and money to help local nonprofits. Unfortunately this is not a universally known fact. We want to fix that.


Announcing the California Local Good Business Directory

Good corporate citizenship is tasty.
We're making it easy for local businesses to tell the story about how they give back to the community.


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Get to Know a Group

Community Emergency Response Volunteers logo Community Emergency Response Volunteers

Community Emergency Response Volunteers of the Monterey Peninsula's mission is “to support local CERT programs, build public awareness about emergency preparedness, and promote the community's capacity to respond to natural disasters and man-made emergencies.”

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From Our Media Allies

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Salinas Valley Tribune logo Monterey County Awarded Grant for Drugged Driving Awareness Campaign

The county’s Public Health Bureau is the recipient of a $210,799 grant from the California Office of Traffic Safety to support the Public Health Cannabis Education Program.

Grant funds will support the expansion of drugged driving prevention messages through the …

Monterey County Weekly logo Seeking to Abate a Surge in Sex Work, Salinas Looks to Nuisance Law

Women dressed in skimpy clothing walking along streets in Salinas has become a common scene near some apartment complexes.

Monterey County Weekly logo Sand City Finally Set to See a Hotel Built Within Its Borders

For decades, Sand City has had dreams of hotels along its beaches.

King City Rustler logo 2023 in Review: A Look Back at Stories That Shaped the King City Area

As a new year begins, the staff at King City Rustler compiled a few of the top stories that defined the South Monterey County community.

Good Times logo Go Fish: Monterey Bay’s First Pioneers

The original inhabitants of Monterey Bay were many things. But as much as anything, the area’s indigenous were fishermen and women.

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Recent Local News

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• Big Sur Chamber Chief Departs After Nearly 25 Years

A long-serving business community leader in Big Sur has called it quits after being at the helm of an organization that served not only businesses but the populace during good and bad times.

(01/05/2024) → Monterey Herald

• Santa Cruz Mountain Brewing Sells to Local Buyers

Santa Cruz Mountain Brewing has been acquired by Adair Paterno of Sante Adairius Rustic Ales and Brad Clark of Private Press Brewing, which focuses on malt-forward and barrel-aged craft beer.

(01/02/2024) → Edible Monterey Bay

• Monterey Bay Reserve Offers a Model for Replacing Eucalyptus

Restoration efforts at Elkhorn Slough aim to quell public opposition to the removal of nonnative eucalyptus trees—which increase fire risk and guzzle water.

(01/02/2024) → Monterey Herald

• The Midway Comes to Midtown Santa Cruz

The pandemic threw a wrench in Katherine Stern’s plans, but on Dec. 29, the chef’s long-awaited first restaurant opened on Soquel Avenue, two doors down from the Rio Theater.

(01/01/2024) → Edible Monterey Bay
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Recent Statewide News

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• Newsom Sets March 19 Special Election to Fill McCarthy’s Seat

Gov. Gavin Newsom has called for a March 19 primary to elect a replacement for Rep. Kevin McCarthy, who resigned from Congress in December. If a candidate doesn’t win outright, a runoff will be held on May 21.

(01/08/2024) → Sacramento Bee

• State Trying to Use Generative AI to Reduce Traffic

Caltrans has set a Jan. 25 deadline for tech companies to show how generative artificial intelligence might reduce traffic congestion in the state. This follows an executive order that Gov. Gavin Newsom signed in September related to this type of AI.

(01/08/2024) → LA Times

• New Year Brings Protections for Deep-Sea Corals and Ocean Fishing Opportunities

New rules took effect Jan. 1 permanently protecting the most fragile deep sea corals off Southern California. Simultaneously, more than 4,500 square miles of ocean waters are now reopened to fishing after more than 20 years of closures.

(01/08/2024) → YubaNet

• Homeowners Who Sued to Build a Seawall Could Reshape California’s Coast

Raging storms brought major damage to California’s coastline last winter. But in Half Moon Bay, a different kind of coastal upheaval is gaining momentum—one that could decide the fate of billions of dollars of property and affect hundreds of public beaches.

(01/07/2024) → Monterey Herald

• WWII-Era Dump Site Found Off LA Coast

Munition boxes, depth charges and smoke floats have been found 3,000 feet underwater off the coast of Los Angeles. More than 100 square miles of ocean might be contaminated.

(01/05/2024) → Los Angeles Times

• Repairing Sidewalks Can Cost Property Owners Big in California

California state law dictates that property owners are responsible for repairing damaged sidewalks. In Sacramento, this has left some owners facing bills of thousands of dollars or tax assessments from the city.

(01/04/2024) → Sacramento Bee

• Avian Flu Outbreak Hammers California Poultry Industry

An outbreak of the avian flu that began in California in October has killed 5.5 million birds throughout the Golden State. About 20% of the deaths have come in Sonoma County.

(01/04/2024) → SFGate

• The Chickadee in the Snowbank

Research shows that a mountain chickadee facing deep snow is like a canary in a coal mine—its survivability tells us about the challenges ahead.

(01/04/2024) → YubaNet

• Sacramento Councilman Under Federal Indictment Resigns from Office

Sean Loloee, a first-term Sacramento councilmember, has resigned from office—a move that came weeks after he was federally indicted on charges related to his business Viva Supermarkets.

(01/04/2024) → Sacramento Bee

• California Community College Students Helping Peers

Two-thirds of community college students in California admit to struggling to meet basic needs. The California Community Colleges’ Student Ambassador Program has empowered more than 50 students to act as resource guides to help them.

(01/03/2024) → EdSource

• Group to Sue California AG Over Title of Ballot Initiative Seeking to Prohibit Gender-Affirming Care for Trans Youth

Leaders of a parental rights advocacy group announced they’re planning to sue California Attorney General Rob Bonta over the way his office has characterized a 2024 ballot initiative they authored.

(01/03/2024) → CapPublicRadio

• Sierra Snowpack at 25% of Usual Levels

The California Department of Water Resources has found that the snowpack in the Sierra Nevada mountains is at just 25% of normal levels for this time of year. This could potentially impact water supply and wildfire protection.

(01/02/2024) → Sacramento Bee

• Hospitals Seeing More People with COVID-19 and Flu

Los Angeles County has entered the medium category of COVID-19 hospitalization defined by the CDC, with providers warning that illnesses like RSV like to travel in tandem with the virus. Officials are urging the public to mask when visiting hospitals or other indoor facilities.

(01/02/2024) → Los Angeles Times

• CA Minimum Wage Hits $16 an Hour

The dawn of 2024 meant that California’s minimum wage rose from $15.50 to $16 an hour. That puts the Golden State at the second-highest minimum wage for a U.S. state, trailing only Washington state at $16.28 an hour.

(01/02/2024) → New York Times

• Law Goes Into Effect Blocking Guns in Many California Public Places

A law passed by the California legislature in 2023 has gone into effect banning licensed gun holders from bringing their firearms to places like playgrounds, churches and casinos. The law faces an ongoing challenge in the federal court system.

(01/02/2024) → Los Angeles Times
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Government Announcements

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Image of City of Monterey seal. City of Monterey   (01/08/2024)

Monterey Fire Awarded $50,000 Office of Traffic Safety Grant for New Emergency Response Equipment

Image of United States seal. United States   (01/05/2024)

TOYOU SNACKS Issues Allergy Alert On ToYou Snacks Snack Bars Due to Undeclared Soy

ToYou Snacks, of Winter Garden, Florida is recalling TOYOU branded snack bars in flavors Coconut Mocha, Chocolate Mango, Salted caramel dark chocolate, Mint Dark chocolate, Banana foster, Mango Yogurt because they contain undeclared soy. People who have an allergy or sensitivity to soy run risk of
Image of United States seal. United States   (01/05/2024)

TOYOU SNACKS Issues Allergy Alert On ToYou Snacks Snack Bars Due to Undeclared Soy

ToYou Snacks, of Winter Garden, Florida is recalling TOYOU branded snack bars in flavors Coconut Mocha, Chocolate Mango, Salted caramel dark chocolate, Mint Dark chocolate, Banana foster, Mango Yogurt because they contain undeclared soy. People who have an allergy or sensitivity to soy run risk of
Image of United States seal. United States   (01/05/2024)

World Variety Produce, Inc. Recalls Kimchi Hot Because of Possible Health Risk

World Variety Produce, Inc. of Los Angeles, CA is recalling Melissa's Kimchi Hot 14 oz, because of mislabeling of allergen ingredient "Fish" was not listed in the ingredient panel within the allergen information panel. Food allergic reactions vary in severity from mild symptoms involving hives and l
Image of United States seal. United States   (01/04/2024)

Urgent Voluntary Recall of D&D Commodities Ltd. 3-D Pet Products Premium Parrot Food Due to Potential Salmonella Contamination

D&D Commodities Ltd. is voluntarily recalling one lot of 3-D Pet Products Premium Parrot Food, 4 lb. jar, UPC 719195135045, Lot Number 102525G, due to potential Salmonella contamination.
Image of United States seal. United States   (01/04/2024)

Urgent Voluntary Recall of D&D Commodities Ltd. 3-D Pet Products Premium Parrot Food Due to Potential Salmonella Contamination

D&D Commodities Ltd. is voluntarily recalling one lot of 3-D Pet Products Premium Parrot Food, 4 lb. jar, UPC 719195135045, Lot Number 102525G, due to potential Salmonella contamination.
Image of City of Seaside seal. City of Seaside   (01/03/2024)

Ribbon Cutting: Del Monte Manor Storm Drain Improvements Project

Ribbon Cutting: 10:00 a.m., Friday January 5, 2024 at the Hamilton, Ellis & Martin Plaza. 1466 Yosemite Street, Seaside CA.
Image of United States seal. United States   (01/03/2024)

Win Luck贸易公司对干梅子中未申报的亚硫酸盐发出过敏警报

Win Luck"",,
Image of United States seal. United States   (01/03/2024)

Win Luck Trading Inc. Issues Allergy Alert on Undeclared Sulfites in Dried Plums

Win Luck Trading Inc. of Bayonne, NJ, is recalling its "Plum Queen" Dried Plums because they may contain undeclared sulfites. People who have allergies to sulfites run the risk of serious or life-threatening allergic reaction if they consume the product.
Image of United States seal. United States   (01/03/2024)

Fratelli Beretta USA, Inc. Recalls Busseto Foods Brand Ready-to-Eat Charcuterie Meat Products Due to Possible Salmonella Contamination

Editor's Note: FSIS and our public health partners, including the Centers for Disease Control and Prevention (CDC) and state public health officials, are investigating a Salmonella outbreak . The unopened...