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By Michael Gelbman 1
Published Jan 08, 2024

Image credit: Ekkasit Rakrotchit, Shutterstock

Celebrating the Giving Season

In this week’s edition of The Newsletter, we celebrate local nonprofit community groups, and give appreciation to the individuals and businesses that support them. We also look at some partnerships between media companies and nonprofit community organizations, and the success they've had. 

And, we announce the launch of the Good Business Directory, which is a place to find local businesses that give back to your community. (And, if you work for or own such a business, a place to share stories of your good work.)

As we roll into the second week of the new year, with resolutions still fresh in our heads, let’s take a moment to recap the recent Giving Period. 

The Giving Period, which for many nonprofits begins during the last week of November on “Giving Tuesday,” is a time when organizations reach out to the community for donations so that they can continue to provide their services. This is a time when individuals and businesses choose to contribute to a cause that is near and dear to their hearts.

When I was the publisher of the Sierra Sun, I felt that the newspaper had a responsibility to give voice to the nonprofit community. I was fortunate to help create the Give Back Tahoe program with my partner Stacy Caldwell, the CEO of the Tahoe Truckee Community Foundation. 

Part of the initial success of the program was that throughout the year, the Sun provided space to participating organizations to tell their stories. This was an opportunity to speak to donors and say: “Because you gave, here are the great things we’ve been able to do.” This had the effect of keeping the organization relevant throughout the year.

I am excited to let you know that the 2023 TTCF Give Back program raised more than $620,000.

Giving back is not just about the end-of-year Giving Period. It’s about commitment throughout the year—whether through financial support, volunteering or helping to spread the word.

So while resolutions are still fresh, I ask that you consider adding the resolution of giving.


Good News for Central Coast Nonprofits

Two weekly newspapers on the Monterey Bay are rallying their readers and sponsors to give millions to local community groups.


Give Back: Read All About It


How two Central Coast media companies help thousands of people give millions to local nonprofit groups.

Doing Well by Doing Good

Most local businesses know that social responsibility and sustainable profit go hand in hand. In every community there are scores of companies that contribute considerable time and money to help local nonprofits. Unfortunately this is not a universally known fact. We want to fix that.


Announcing the California Local Good Business Directory

Good corporate citizenship is tasty.
We're making it easy for local businesses to tell the story about how they give back to the community.


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Get to Know a Group

Watsonville Wetlands Watch logo Watsonville Wetlands Watch

Watsonville Wetlands Watch works to preserve, restore, and foster an appreciation of wetlands in the Pajaro Valley. It serves as an educational and volunteer program that teaches students about environmental changes and stewardship.

→ Learn more

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From Our Media Allies

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San Lorenzo Valley Post logo Signs of the Times: SignAge & ArtWorks Opens

SignAge & ArtWorks occupies a prime spot in the fashionable Westside Santa Cruz shopping, warehouse, and art gallery district.

Press Banner logo Scotts Valley Police Chief Mourns Loss of Top-Cop Father

Just before Christmas, Scotts Valley lost one of the men who was critical to shaping the city into the place it is today.

Good Times logo Former Olympian Richard Thornton Passes Away

Richard Thornton, a member of the 1980 U.S. Olympic swim team and the longtime head coach of San Ramon Valley Aquatics, died while at The Hook Vista Point in Santa Cruz. He was 65.

The Pajaronian logo New Business to Come to Old Kmart Building in Watsonville

Plans are in the works for Vallarta Supermarket to take over half of the former Kmart store space on Freedom Boulevard in Watsonville.

Press Banner logo Scotts Valley Welcomes Johnson as New Mayor

In a wool sport coat, outgoing Mayor Jack Dilles glanced over at the man taking over his job: Vice Mayor Randy Johnson, in a striking navy blue suit and tie. “You look great,” Dilles said.

Good Times logo Go Fish: Monterey Bay’s First Pioneers

The original inhabitants of Monterey Bay were many things. But as much as anything, the area’s indigenous were fishermen and women.

Good Times logo Black-Headed Gull Spotted at Rio Del Mar

Bird enthusiasts got a dramatic treat at the year’s end when an extremely rare black-headed gull dropped by Rio Del Mar State Beach.

  California Local Pin Marker  

Recent Local News

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• Community Service at Heart of Bruce Jaffe’s Supervisorial Campaign

Bruce Jaffe, a 40-year county resident and longtime Soquel Creek Water District boardmember, is running for the soon-to-be vacant 2nd District seat on the Santa Cruz County Board of Supervisors.

(01/08/2024) → Santa Cruz Sentinel

• Rooftop-Solar Industry Blames PG&E, Newsom as Bay Area Businesses Struggle

Bay Area rooftop-solar businesses are reeling from a statewide change that gutted compensation for homeowners returning surplus power to the electrical grid, causing applications for new solar to plunge to a 10-year low.

(01/08/2024) → Santa Cruz Sentinel

• Fungus Fair Celebrates 50 Years

After a years-long, pandemic-related hiatus, the Santa Cruz Fungus Fair will return to the London Nelson Community Center next weekend.

(01/06/2024) → Santa Cruz Sentinel

• Local Author Explores Childhood Guilt, Forgiveness in New Novel ‘Poor Deer’

Although childhood is often considered the most innocent time in a person's life, not all memories are rosy.

(01/05/2024) → Santa Cruz Sentinel

• Fundraiser to Protect Iconic Redwood Set for Saturday

With the fate of the twin-trunked redwood tree on Walnut Avenue to be decided by the Santa Cruz City Council, the appellant of the heritage tree's removal will hold a fundraiser Jan. 6 to help protect it.

(01/03/2024) → Santa Cruz Sentinel

• Santa Cruz Mountain Brewing Sells to Local Buyers

Santa Cruz Mountain Brewing has been acquired by Adair Paterno of Sante Adairius Rustic Ales and Brad Clark of Private Press Brewing, which focuses on malt-forward and barrel-aged craft beer.

(01/02/2024) → Edible Monterey Bay

• The Midway Comes to Midtown Santa Cruz

The pandemic threw a wrench in Katherine Stern’s plans, but on Dec. 29, the chef’s long-awaited first restaurant opened on Soquel Avenue, two doors down from the Rio Theater.

(01/01/2024) → Edible Monterey Bay
  California Local Pin Marker  

Recent Statewide News

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• Newsom Sets March 19 Special Election to Fill McCarthy’s Seat

Gov. Gavin Newsom has called for a March 19 primary to elect a replacement for Rep. Kevin McCarthy, who resigned from Congress in December. If a candidate doesn’t win outright, a runoff will be held on May 21.

(01/08/2024) → Sacramento Bee

• State Trying to Use Generative AI to Reduce Traffic

Caltrans has set a Jan. 25 deadline for tech companies to show how generative artificial intelligence might reduce traffic congestion in the state. This follows an executive order that Gov. Gavin Newsom signed in September related to this type of AI.

(01/08/2024) → LA Times

• New Year Brings Protections for Deep-Sea Corals and Ocean Fishing Opportunities

New rules took effect Jan. 1 permanently protecting the most fragile deep sea corals off Southern California. Simultaneously, more than 4,500 square miles of ocean waters are now reopened to fishing after more than 20 years of closures.

(01/08/2024) → YubaNet

• Homeowners Who Sued to Build a Seawall Could Reshape California’s Coast

Raging storms brought major damage to California’s coastline last winter. But in Half Moon Bay, a different kind of coastal upheaval is gaining momentum—one that could decide the fate of billions of dollars of property and affect hundreds of public beaches.

(01/07/2024) → Monterey Herald

• WWII-Era Dump Site Found Off LA Coast

Munition boxes, depth charges and smoke floats have been found 3,000 feet underwater off the coast of Los Angeles. More than 100 square miles of ocean might be contaminated.

(01/05/2024) → Los Angeles Times

• Repairing Sidewalks Can Cost Property Owners Big in California

California state law dictates that property owners are responsible for repairing damaged sidewalks. In Sacramento, this has left some owners facing bills of thousands of dollars or tax assessments from the city.

(01/04/2024) → Sacramento Bee

• Avian Flu Outbreak Hammers California Poultry Industry

An outbreak of the avian flu that began in California in October has killed 5.5 million birds throughout the Golden State. About 20% of the deaths have come in Sonoma County.

(01/04/2024) → SFGate

• The Chickadee in the Snowbank

Research shows that a mountain chickadee facing deep snow is like a canary in a coal mine—its survivability tells us about the challenges ahead.

(01/04/2024) → YubaNet

• Sacramento Councilman Under Federal Indictment Resigns from Office

Sean Loloee, a first-term Sacramento councilmember, has resigned from office—a move that came weeks after he was federally indicted on charges related to his business Viva Supermarkets.

(01/04/2024) → Sacramento Bee

• California Community College Students Helping Peers

Two-thirds of community college students in California admit to struggling to meet basic needs. The California Community Colleges’ Student Ambassador Program has empowered more than 50 students to act as resource guides to help them.

(01/03/2024) → EdSource

• Group to Sue California AG Over Title of Ballot Initiative Seeking to Prohibit Gender-Affirming Care for Trans Youth

Leaders of a parental rights advocacy group announced they’re planning to sue California Attorney General Rob Bonta over the way his office has characterized a 2024 ballot initiative they authored.

(01/03/2024) → CapPublicRadio

• Sierra Snowpack at 25% of Usual Levels

The California Department of Water Resources has found that the snowpack in the Sierra Nevada mountains is at just 25% of normal levels for this time of year. This could potentially impact water supply and wildfire protection.

(01/02/2024) → Sacramento Bee

• Hospitals Seeing More People with COVID-19 and Flu

Los Angeles County has entered the medium category of COVID-19 hospitalization defined by the CDC, with providers warning that illnesses like RSV like to travel in tandem with the virus. Officials are urging the public to mask when visiting hospitals or other indoor facilities.

(01/02/2024) → Los Angeles Times

• CA Minimum Wage Hits $16 an Hour

The dawn of 2024 meant that California’s minimum wage rose from $15.50 to $16 an hour. That puts the Golden State at the second-highest minimum wage for a U.S. state, trailing only Washington state at $16.28 an hour.

(01/02/2024) → New York Times

• Law Goes Into Effect Blocking Guns in Many California Public Places

A law passed by the California legislature in 2023 has gone into effect banning licensed gun holders from bringing their firearms to places like playgrounds, churches and casinos. The law faces an ongoing challenge in the federal court system.

(01/02/2024) → Los Angeles Times
  California Local Pin Marker  

Government Announcements

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Image of City of Scotts Valley seal. City of Scotts Valley   (01/05/2024)

Valentine's Cookie Decorating

Image of United States seal. United States   (01/05/2024)

TOYOU SNACKS Issues Allergy Alert On ToYou Snacks Snack Bars Due to Undeclared Soy

ToYou Snacks, of Winter Garden, Florida is recalling TOYOU branded snack bars in flavors Coconut Mocha, Chocolate Mango, Salted caramel dark chocolate, Mint Dark chocolate, Banana foster, Mango Yogurt because they contain undeclared soy. People who have an allergy or sensitivity to soy run risk of
Image of United States seal. United States   (01/05/2024)

TOYOU SNACKS Issues Allergy Alert On ToYou Snacks Snack Bars Due to Undeclared Soy

ToYou Snacks, of Winter Garden, Florida is recalling TOYOU branded snack bars in flavors Coconut Mocha, Chocolate Mango, Salted caramel dark chocolate, Mint Dark chocolate, Banana foster, Mango Yogurt because they contain undeclared soy. People who have an allergy or sensitivity to soy run risk of
Image of City of Watsonville seal. City of Watsonville   (01/05/2024)

Cold Weather Emergency Shelters to Open

Image of City of Scotts Valley seal. City of Scotts Valley   (01/05/2024)

January Newsletter

Image of United States seal. United States   (01/05/2024)

World Variety Produce, Inc. Recalls Kimchi Hot Because of Possible Health Risk

World Variety Produce, Inc. of Los Angeles, CA is recalling Melissa's Kimchi Hot 14 oz, because of mislabeling of allergen ingredient "Fish" was not listed in the ingredient panel within the allergen information panel. Food allergic reactions vary in severity from mild symptoms involving hives and l
Image of County of Santa Cruz seal. County of Santa Cruz   (01/05/2024)

1/5/2024 - Cold Weather Emeregency Shelter to Open

Image of County of Santa Cruz seal. County of Santa Cruz   (01/05/2024)

1/5/2024 - Cold Weather Emeregency Shelter to Open

Image of City of Watsonville seal. City of Watsonville   (01/04/2024)

WPD Officers Trained and equipped to use Narcan

Image of United States seal. United States   (01/04/2024)

Urgent Voluntary Recall of D&D Commodities Ltd. 3-D Pet Products Premium Parrot Food Due to Potential Salmonella Contamination

D&D Commodities Ltd. is voluntarily recalling one lot of 3-D Pet Products Premium Parrot Food, 4 lb. jar, UPC 719195135045, Lot Number 102525G, due to potential Salmonella contamination.