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By Sharan Street
Published Oct 02, 2023

Many regions in California were hit hard by the 2022-23 winter storms. In Sacramento, the losses came in the form of a thinning of the urban forest. Many regions in California were hit hard by the 2022-23 winter storms. In Sacramento, the losses came in the form of a thinning of the urban forest. Image credit: Eric Johnson

Connectivity in a Crisis

In the modern world of niche media and streaming entertainment, it’s not often that the citizens of the United States of America share a simultaneous experience. One such occurrence will take place this week, when the Federal Emergency Management Agency, in coordination with the Federal Communications Commission, conducts a test of the National Wireless Emergency Alert System.

This is the seventh time that this system will be used. An updated version of the Emergency Broadcast System—which delivered those familiar bursts of electronic noise followed by “This is a test…”—the Wireless Emergency Alert will simultaneously send a message to all of the nation’s cell phones. This will happen on Oct. 4 at around 5:20 p.m. Pacific Time.

This imminent event got us thinking. No, we weren’t thinking about ridiculous conspiracy theories, though predictably some folks are. Instead we thought it was an opportune time to contemplate the value of a smartphone in an emergency situation.


Making Radio Waves

This week we’re posting checklists for each of the counties we cover, offering information on resources that can help you stay safe during a local emergency. Each checklist is topped with a link to the county’s office of emergency services and specifics on how to sign up for local alerts. Counties may use different tech platforms to get the word out, but the end result is the same: real-time information dispensed simultaneously to your family, friends and neighbors. These are messages that could literally be lifesavers.

Many communities in California are lucky enough to have groups of local citizens who prepare not only to take care of themselves during a disaster but also to protect others. They form Community Emergency Response Teams (CERT) to assist first responders, train to do search and rescue, or form ham radio groups. California Local reporter Kimberly Hickok shares the story of how one such group of radio enthusiasts in the disaster-prone Santa Cruz Mountains works to keep the lines of communication open.


Listening Skills

Members of the Amateur Radio Emergency Service hone their skills at various local events.
How local amateur radio operators can help in the next big emergency.

Where to Find Emergency Information in Santa Cruz County

California Local first posted this listicle back in January, as the floodwaters were rising on the Pajaro and San Lorenzo rivers. We’ve since updated it to reflect Santa Cruz County’s switch to Cruz Aware, a new emergency notification system.


Disaster Prep: Alerts, Maps and Apps

Workers clean up after flooding in Capitola Village.
Prepare for disaster in Santa Cruz County by keeping crucial information at your fingertips—just one touch away on your smartphone.


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Santa Cruz County's Homepage

Our overview page for Santa Cruz County is updated daily with the latest state and local news, weather alerts, local government announcements and local blog posts and news snippets from community groups and individuals.
Direct your browser to santacruz.californialocal.com to catch up on the latest news in California and Santa Cruz County. Bookmark the link and visit often, there's a lot happening in your community!


Get to Know a Group

Santa Cruz Baroque Festival logo Santa Cruz Baroque Festival

The Santa Cruz Baroque Festival has been active since 1974, presenting early music as it sounded in its own era. Members strive for artistic excellence while transmitting the joy of Baroque music to future generations.

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From Our Media Allies

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San Lorenzo Valley Post logo Judge Authorizes Big Basin Water Company Receivership

With cheers from spectators in the courtroom on Sept. 29, Superior Court Judge Timothy Volkmann approved a ruling to move forward with a receivership for beleaguered Big Basin Water Company.

The Pajaronian logo Pajaro Middle School Students Could Return in 2024-25

When the floodwaters rushed into the town of Pajaro, displacing hundreds of residents and businesses, Pajaro Middle School was also inundated.

The Pajaronian logo New Laundromat Opens in Watsonville

A new laundromat has opened in the East Lake Village Shopping Center. Owner Robert Ruiz said Laundry Room features 30 driers and 35 heavy duty washing machines.

Santa Cruz Local logo Amid West Cliff Repairs, More Diverse Group Wanted for Coastal Vision

Plus: Warriors arena lease extended.

Good Times logo The Future of Downtown Santa Cruz

Visions clash over Santa Cruz’s urban development.

Good Times logo Joby Delivers Nation’s First Air Taxi

Santa Cruz aviation company launches air taxi ahead of schedule, teams up with NASA and the U.S. Air Force.

Good Times logo Over the Edge and Screaming

Whether it’s the ubiquitous yellow lettering against the red dot or the savage, blue, screaming hand, Santa Cruz Skateboards is known throughout the world.

KSQD logo Exploring Natural Bridges State Beach

Martha Nitzberg of the Natural Bridges State Beach joins radio host Mathilde Rand in a conversation about the state park.

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Recent Local News

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• Capitola Council Selects Name for New Playground

The Capitola City Council unanimously landed on “Treasure Cove at Jade Street Park” as the name for the new universally accessible playground.

(10/02/2023) → Santa Cruz Sentinel

• Pure Water Soquel Celebrates $30 Million in Federal Funding

Bolstered by $8.3 billion over five years for water infrastructure projects, federal officials have begun investing in climate resiliency projects on the local level and the Soquel Creek Water District’s Pure Water Soquel Project is the latest to benefit.

(09/30/2023) → Santa Cruz Sentinel

• Watsonville Community Hospital CEO Optimistic About New Role

The last four years have been a turbulent period for Watsonville Community Hospital.

(09/29/2023) → Santa Cruz Sentinel

• Sourcing Support: An Introduction to UCSC’s Resource Centers

UC Santa Cruz’s Resource Centers create spaces attuned to students’ needs, often providing cross-cultural spaces and events to foster solidarity between communities.

(09/28/2023) → City on a Hill

• New ‘Ten’ Show Opens ‘Art Season’ in Santa Cruz

Aiming to showcase the “endless” pool of Santa Cruz County arts talent, the group show “Ten” opens Saturday at the Radius Gallery at the Tannery and M.K. Contemporary Art, formerly Curated By the Sea.

(09/28/2023) → Read the full Lookout Local report

• Hollister Icon DeRose Debuts in San Martin

DeRose Vineyards in Hollister is well known to wine lovers for its casual atmosphere that somehow accentuates the serious intent of winegrowers Pat and Alphonse DeRose.

(09/27/2023) → Edible Monterey Bay

• Pretty Good Advice Adds Second Spot in Downtown Santa Cruz

This qualifies as more than pretty good news. Pretty Good Advice in Soquel is welcoming a sister into the world.

(09/26/2023) → Edible Monterey Bay

• PVUSD Trustee Making a Run for Board of Supes

Kim De Serpa brings a background in social services and years of experience as a public official to the much-anticipated race. She is currently the social services manager at the Salinas Valley Health Center.

(09/26/2023) → Santa Cruz Sentinel
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Recent Statewide News

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• California May Ban Additives in Some Candies—But Not Skittles

The European Union has banned certain additives that are used in American candies and baked goods. California is on the cusp of prohibiting their sale by 2027.

(10/02/2023) → CalMatters

• The Bay-Delta Ecosystem is Collapsing. Now California Has Dueling Plans to Save It

A long-awaited, controversial report weighs updates to standards that state officials say have failed to protect fish and wildlife. But environmentalists, Native tribes and others already are furious about how long this has taken—and the state is years away from taking action.

(09/28/2023) → CalMatters

• When Your Abuser Has the Key to Your Cell

Survivors who were sexually assaulted while imprisoned got an audience at the state Capitol, sharing their stories while testifying at a California Legislative Women’s Caucus briefing about abuse by staff at the Central California Women’s Facility in Chowchilla.

(09/26/2023) → The Sacramento Observer
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Government Announcements

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Image of County of Santa Cruz seal. County of Santa Cruz   (09/29/2023)

9/29/2023 - Crop Values Make Modest Gains

Image of County of Santa Cruz seal. County of Santa Cruz   (09/26/2023)

Get Vaccinated in Preparation for Fall/Winter Virus Season

Image of County of Santa Cruz seal. County of Santa Cruz   (09/26/2023)

Vacúnese en preparación para la temporada de virus de otoño/invierno

Image of County of Santa Cruz seal. County of Santa Cruz   (09/20/2023)

Smoke Form Northern California and Southern Oregon Wildfires Impacting County Air Quality

Image of County of Santa Cruz seal. County of Santa Cruz   (09/20/2023)

El Humo de los Incendios Forestales del Norte de California y el Sur de Oregón Afecta la Calidad del Aire del Condado

Image of County of Santa Cruz seal. County of Santa Cruz   (09/19/2023)

9/19/2023 - Board of Supervisors Votes to Adopt A.I. Policy

Image of County of Santa Cruz seal. County of Santa Cruz   (09/12/2023)

9/12/2023 - Board Votes to Reestablish Recovery Center

Image of County of Santa Cruz seal. County of Santa Cruz   (09/11/2023)

9/11/2023 - California Coastal Commission Awards $780,000 Grant to Support Santa Cruz County's Sea Level Rise Vulnerability Assessment

Image of County of Santa Cruz seal. County of Santa Cruz   (09/06/2023)

On Coastal Cleanup Day, a Focus on Toxic Tobacco Butts

Image of County of Santa Cruz seal. County of Santa Cruz   (09/06/2023)

En el día de la limpieza de la costa, un enfoque en las colillas de tabaco tóxicas