Greetings, and happy Samhain—a Celtic tradition that’s aligned with two of California’s favorite holidays: Halloween and Dia de los Muertos. The kickoff to winter, Samhain was the night when ancient Celts believed that the veil between the living and the dead was especially porous. In modern times, it’s the portal to the holiday season, when seasonal spending really kicks into high gear.
A few fun financial facts show that while Halloween can’t compete with “Santa’s big day” for sheer volume of consumer spending, it’s no small potatoes (metaphor chosen to honor the Irish immigrants who brought Halloween to the United States).
• Consolidated Credit reports that 87 percent of Americans plan to celebrate Halloween this year.
• According to the National Retail Federation, “Total Halloween spending is expected to reach a record $12.2 billion, exceeding last year’s record of $10.6 billion.”
• CapitalOne Shopping research tallies show the “average American has a $108.24 budget for Halloween 2023 supplies, such as costumes and candy.”
• The most popular sweet treat in the Golden State? CandyStore.com says that M&Ms are this year’s winner, followed by Reese’s Cups and Skittles.
• The U.S. Census gets into the holiday spirit with a “spooky 16” list of place names, including Casper, Kill Devil Hills, and Slaughter Town.
• WalletHub reports that “57% of Americans say they would consider purchasing a haunted house to live in (but only 18% would pay full market value for it).”
From Rush to Bust
Speaking of haunted houses, here at California Local we’re marking Fright Night with a list of 10 of the most interesting ghost towns in our state, compiled by California Local reporter Graham Womack, an enthusiast of abandoned mining towns, boarded-up stagecoach stops and other relics of the Golden State’s civic history. There’s nothing like contemplating the eerie remnants of Bodie, where 8,000 souls labored to extracted more than $38 million in gold and silver in the late 19th century (more like $85 million in today’s dollars).
Logistics Go Boom
California’s past may have been built on extractive industries such as mining for ore and drilling for oil, but this century many fortunes have been made in the field of logistics. A term taken originally from the military, the industry encompasses all aspects of the “supply chain,” a term that was batted around a lot during the pandemic—when some links in the chain broke down.
In our state, as California Local’s Jonathan Vankin reports, “the ‘trade, transportation and utilities’ sector—which encompasses the core of supply chain logistics—is the second-largest industry in the state, accounting for 14.5 percent of GDP.” In his explainer on how the industry works, Vankin looks at the darker side of this sector of the economy, which enriches many at a great cost to the residents of the Inland Empire and the San Joaquin Valley.
These days we’re all treated to a plethora of products, available at the drop of a mouse. Last-minute Halloween costume? No problem—there’s one-day delivery. But these treats come with a trick for those along the pathways of modern logistics: diesel particulate matter swirling in the air, highways snarled by big rigs, and valuable agricultural land lost beneath sprawling warehouses.
Logistics: the Crucial Industry You’ve Never Heard Of
Logistics is one of the largest industries in California and keeps the state economy running. But it also comes with a heavy cost to the environment. Here are the facts on the most important industry you don't know much about, but should.
• Palo Alto Homeowners Push Back Against Proposed ‘Historical’ Designations
As Palo Alto prepares to add dozens of homes to the local historical registry, it is facing concerns from homeowners who fear the move will lower their property values and make future renovation a hassle.
(10/30/2023) → Palo Alto Online
• ‘She Kept Thinking Forward’: Former Santa Clara Mayor Patricia Mahan Dies
During her three-time battle with metastatic breast cancer, former Santa Clara Mayor Patricia Mahan never let her illness stand in the way of living a full life.
(10/30/2023) → Silicon Valley Voice
• Google Is Going to Invest $2B in OpenAI-Rival Anthropic
Tech titan Google LLC plans to invest $2 billion in the San Francisco artificial-intelligence startup Anthropic PBC. Google has already invested $500 million of that; it plans to invest the remaining $1.5 billion over time, according to an Anthropic representative.
(10/27/2023) → Read the full Silicon Valley Business Journal report
• San Jose Targets Retail Theft with New Police Unit
City policymakers launched a new police team to stop retail theft after seeing a 25% spike in the crime from 2021 to 2022.
(10/26/2023) → San Jose Spotlight
• After Trial Run, Palo Alto Looks to Expand Church Program for Vehicle Dwellers
When Palo Alto asked local churches to open their parking lots to people who live in their cars, city leaders saw it as a small solution to the giant problem of homelessness. Pleased with the results, they’re now looking to expand it.
(10/26/2023) → Palo Alto Online
• Giants Announce Bob Melvin as Team’s New Manager
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(10/26/2023) → Palo Alto Online
• Palo Alto Looks to Pare Down Tree-Protection Rules
When Palo Alto adopted a law to shield more trees from destruction, city leaders lauded it as an overdue way to protect a treasured community asset. Now, the city is preparing to prune the law back.
(10/25/2023) → Palo Alto Online
• Sunnyvale Council Member Enters Race for Mayor
Sunnyvale District 4 Councilmember Russ Melton wants to be the city's next mayor and is throwing his hat into the November 2024 election ring.
(10/25/2023) → San Jose Spotlight
• City Approves 5-Story Condominium Project in Bid to Support Entry-Level Home Ownership
Despite concerns about financial feasibility, the City Council unanimously approved a five-story condominium project that could put middle-income households on the path to home ownership in Mountain View.
(10/25/2023) → Mountain View Voice
• Historic Home Gets Rezoned, Levi’s Stadium Security to Get Reviewed
Santa Clara City Council members agreed to allow for the rezoning of two parcels in the city's historic downtown, in addition to hearing a report from Police Chief Pat Nikolai about security at Levi's Stadium.
(10/25/2023) → Silicon Valley Voice
• Sunnyvale Officials Recommend Novel Housing Project
Sunnyvale plans to add more housing near its transit hubs with a unique project that incorporates multiple bedrooms and bathrooms per apartment.
(10/24/2023) → San Jose Spotlight
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It’s been four years since officials unveiled an ambitious proposal to build a world-class landmark in Silicon Valley, but a new dispute over who should manage Plaza de Cesar Chavez may further delay the project.
(10/24/2023) → San Jose Spotlight
• Green Energy Startup Is Opening a Factory in San Jose
Antora Energy Inc., a startup that has developed a way of storing energy as heat inside carbon blocks, is opening a major manufacturing plant. The 50,000-square-foot facility will serve as the initial production line for the Sunnyvale startup’s so-called thermal batteries.
(10/24/2023) → Read the full Silicon Valley Business Journal report
• Los Altos Hills Council Drops ‘Historic’ Designation on House
Los Altos Hills City Council members voted unanimously to remove 12871 Atherton Ct. from the town’s “inventory of historic sites and structures,” after current owner Anthony Scott told the council he could not sell the 1910-era house otherwise.
(10/24/2023) → Read the full Los Altos Town Crier report
