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Ownership & Policies

Our ownership, funding, ethics and editorial policies.


California Local is a proud tax-paying California C Corporation owned by local Californians, Chris Neklason of Santa Cruz and Eric Johnson of Sacramento.

Funding Sources

Our journalism is funded by our members and local underwriters, the sale of advertising, and the contracting of editorial and publication services and partner content.


The First Amendment gives journalists responsibilities unlike those in any other field of work. California Local’s reporters and editors adhere to the Code of Ethics, written, revised and circulated by what is now the Society of Professional Journalists since 1926.

Society of Professional Journalists



Members of the Society of Professional Journalists believe that public enlightenment is the forerunner of justice and the foundation of democracy. Ethical journalism strives to ensure the free exchange of information that is accurate, fair and thorough. An ethical journalist acts with integrity. The Society declares these four principles as the foundation of ethical journalism and encourages their use in its practice by all people in all media.

Seek Truth and Report It

Ethical journalism should be accurate and fair. Journalists should be honest and courageous in gathering, reporting and interpreting information.

Journalists should:

– Take responsibility for the accuracy of their work. Verify information before releasing it. Use original sources whenever possible.
– Remember that neither speed nor format excuses inaccuracy.
– Provide context. Take special care not to misrepresent or oversimplify in promoting, previewing or summarizing a story.
– Gather, update and correct information throughout the life of a news story.
– Be cautious when making promises, but keep the promises they make.
– Identify sources clearly. The public is entitled to as much information as possible to judge the reliability and motivations of sources.
– Consider sources’ motives before promising anonymity. Reserve anonymity for sources who may face danger, retribution or other harm, and have information that cannot be obtained elsewhere. Explain why anonymity was granted.
– Diligently seek subjects of news coverage to allow them to respond to criticism or allegations of wrongdoing.
– Avoid undercover or other surreptitious methods of gathering information unless traditional, open methods will not yield information vital to the public.
– Be vigilant and courageous about holding those with power accountable.
– Give voice to the voiceless.
– Support the open and civil exchange of views, even views they find repugnant.
– Recognize a special obligation to serve as watchdogs over public affairs and government. Seek to ensure that the public’s business is conducted in the open, and that public records are open to all.
– Provide access to source material when it is relevant and appropriate.
– Boldly tell the story of the diversity and magnitude of the human experience. Seek sources whose voices we seldom hear.
– Avoid stereotyping. Journalists should examine the ways their values and experiences may shape their reporting.
– Label advocacy and commentary.
– Never deliberately distort facts or context, including visual information. Clearly label illustrations and re-enactments.
– Never plagiarize. Always attribute.

Minimize Harm

Ethical journalism treats sources, subjects, colleagues and members of the public as human beings deserving of respect.

Journalists should:

– Balance the public’s need for information against potential harm or discomfort. Pursuit of the news is not a license for arrogance or undue intrusiveness.
– Show compassion for those who may be affected by news coverage. Use heightened sensitivity when dealing with juveniles, victims of sex crimes, and sources or subjects who are inexperienced or unable to give consent. Consider cultural differences in approach and treatment.
– Recognize that legal access to information differs from an ethical justification to publish or broadcast.
– Realize that private people have a greater right to control information about themselves than public figures and others who seek power, influence or attention. Weigh the consequences of publishing or broadcasting personal information.
– Avoid pandering to lurid curiosity, even if others do.
– Balance a suspect’s right to a fair trial with the public’s right to know. Consider the implications of identifying criminal suspects before they face legal charges.
– Consider the long-term implications of the extended reach and permanence of publication. Provide updated and more complete information as appropriate.

Act Independently

The highest and primary obligation of ethical journalism is to serve the public.

Journalists should:

– Avoid conflicts of interest, real or perceived. Disclose unavoidable conflicts.
– Refuse gifts, favors, fees, free travel and special treatment, and avoid political and other outside activities that may compromise integrity or impartiality, or may damage credibility.
– Be wary of sources offering information for favors or money; do not pay for access to news. Identify content provided by outside sources, whether paid or not.
– Deny favored treatment to advertisers, donors or any other special interests, and resist internal and external pressure to influence coverage.
– Distinguish news from advertising and shun hybrids that blur the lines between the two. Prominently label sponsored content.

Be Accountable and Transparent

Ethical journalism means taking responsibility for one’s work and explaining one’s decisions to the public.

Journalists should:

– Explain ethical choices and processes to audiences. Encourage a civil dialogue with the public about journalistic practices, coverage and news content.
– Respond quickly to questions about accuracy, clarity and fairness.
– Acknowledge mistakes and correct them promptly and prominently. Explain corrections and clarifications carefully and clearly.
– Expose unethical conduct in journalism, including within their organizations.
– Abide by the same high standards they expect of others.

The SPJ Code of Ethics is a statement of abiding principles supported by additional explanations and position papers that address changing journalistic practices. It is not a set of rules, rather a guide that encourages all who engage in journalism to take responsibility for the information they provide, regardless of medium. The code should be read as a whole; individual principles should not be taken out of context. It is not, nor can it be under the First Amendment, legally enforceable.

Sigma Delta Chi's first Code of Ethics was borrowed from the American Society of Newspaper Editors in 1926. In 1973, Sigma Delta Chi wrote its own code, which was revised in 1984 and 1987. In 1988, the organization changed its name to the Society of Professional Journalists. The Code was again updated in 1996 and 2014.

Fact Checking Policy

The original news published on California Local is reported and written by professional journalists with a commitment to fairness and accuracy. The writers are aware that they are responsible for ensuring that anything stated as fact has been verified.

California Local follows journalistic rules of attribution. In cases where our writers present information aggregated from trusted news sources, we link directly to those sources.

Every article presented as news in California Local has been vetted by an editor with years of experience. Same goes for every profile of an elected official or description of a nonprofit community group.

The news that we distribute from our partners in the California Local Media Alliance has been similarly vetted by the journalists in the newsrooms of those media organizations.

Corrections Policy

Every serious news organization makes an extraordinary effort to ensure that everything they publish is factually correct. And still, we all make mistakes.

When we find a mistake in anything on California Local, whether it’s a carefully researched News & Analysis piece, a short listing in one of our directories, or an event, we take immediate steps to fix it.

In some cases, for example a news article, we will note on the appropriate page that a correction was made. In some circumstances, we also include an editor’s note explaining how or why the error happened.

Occasionally, an article might get something wrong without misstating any facts. If we conclude that an article reasonably can be seen to have created a wrong impression, through choices of context or tone, we will publish a clarification.

Partner Content Policy

California Local is committed to providing reliable news and information that is carefully vetted for accuracy, professionally edited and fun to read—for free.

To help pay for this, we are partnering with organizations and agencies whose work we support, and helping them tell their stories. As one of the services we provide for our strategic partners, we write articles about things they're doing that we believe will be of interest to our community.

In the interest of transparency and full disclosure, we label all such articles as Partner Content. We want you to know that we are just as careful with this content as we can be, and in every case we stand by what we publish.

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