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Positive Coaching Alliance


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1001 N Rengstorff Ave, Suite 100, Mountain View, CA 94043

(866) 725-0024

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Positive Coaching Alliance is a national nonprofit organization that aims to create a positive, character-building environment for youth. A core belief is that when “done right,” sports can achieve the result of “better athletes, better people.”

Founded in 1998, PCA has established 18 chapters nationwide, collaborating with roughly 3,500 schools, and delivering more than 20,000 live group workshops. PCA founder Jim Thompson’s goal is to create a positive culture for kids to enjoy sports through research-based programs.

Among those programs is the Elm Tree of Mastery, where the key is to concentrate on what students can control instead of the outcome shown on scoreboards. Athletes also learn about their Emotional Tanks, which, akin to a car’s gas tank, allow individuals to go anwhere when full. Athletes with a full emotional tank are more able to stay optimistic and handle difficult situations. Other concepts are Honoring the Game and Development Zone, which provides a framework for behavior when winning or losing games—for not only students but coaches and parents as well.

Connecting With Community Groups in Santa Clara County

Santa Clara County community groups and nonprofits play a fundamental role in making this a safe and thriving place.

Consider getting involved by volunteering your time, donating money, or both. Above you can learn about what services Positive Coaching Alliance provides to the community and easily volunteer, donate, register for services, or connect with them on social media. Visit the Santa Clara County Community Groups directory to see a comprehensive list of organizations on all subjects that are relevant to creating a vibrant local community.

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