Santa Cruz County Local News: Business, Economy & Jobs


All Local Business, Economy & Jobs News articles contributed by our local media allies and other local newsrooms.

Image caption: Long-duration energy storage, such as this thermal energy storage facility, allows renewable energy sources to operate at full capacity without overloading the power grid.
How California Leads the Race For Long Duration Energy Storage

Long-duration energy storage is essential if renewables are to become the basis for a future, carbon-neutral power grid. Here's how California is leading the race to store energy from solar, wind, and other clean sources for use whenever it's needed.

Image caption: How California reclamation districts turned millions of acres of wetlands into fertile agricultural land, starting in the earliest days of the Gold Rush.
Reclamation Districts: Turning ‘Swamps’ Into Farmland

California has used reclamation districts to turn millions of acres of unusable swamps into fertile agricultural land, starting in the earliest days of the Gold Rush. Here’s how it happened.

Image caption: Zoning laws tell you what you can and can't build on the property you own. How does government get away with that?
How Zoning Laws Shape California and Society

Zoning laws determine what can be built and where. These laws have shaped California, but are they really just tools for social engineering? The history of zoning is closely tied to racial segregation, as well as the state's shortage of …

Image caption: They help feed the whole country, but life for California’s farm workers remains a struggle.
How California Feeds the Country

California stands as America’s agricultural powerhouse, growing half of its fruits and vegetables. Here’s how California farming has shaped the state, from the early missions to today’s “factories in the field.”

Image caption: Though life expectancy has declined in recent years, Californians still live longer than most Americans.
Want to Live a Long, Healthy Life? Move to California

Life expectancy in California exceeds all but three other states, but how long you live depends on which county you live in. They're not all equal. Why? The answer may lie in political policies.

Image caption: Owning homes is the primary way the middle class builds wealth, and an option no longer available to most Californians.
Is California’s Housing Crisis Making Inequality Worse?

California has some of the worst economic inequality in the United States. Is the housing crisis a cause?

Image caption: Moss Landing in Monterey Bay is the world’s largest battery storage facility for solar and other renewable energy.
Solar Power and California’s Clean Energy Goals

Solar power, and a network of giant battery storage facilities, are playing an essential role in moving California toward its goal of exclusive reliance on renewable energy sources.

Image caption: Thousands of homeowners have been kicked off their fire insurance policies.
California Fire Insurance Crisis: How the State Helps Homeowners

As California insurance companies have revoked the fire policies of thousands of homeowners, the state has taken steps to get them covered again.

Image caption: The cycle of crime and homelessness is escalating, but it doesn't have to be that way.
Homelessness and Crime in California: Even More Complex Than You Think

The links between homelessness and crime are complex, and the idea that unhoused individuals present a danger to their community seems to be exaggerated.

Image caption: Water is a human right under California law, but it doesn’t always work out that way.
Agriculture and Water Shortages in the State’s Breadbasket, Explained

Residential wells are drying up in the state’s main agricultural region at the same time that agricultural businesses consume almost 90 percent of the water there.

California Local Pin Marker From CalMatters...

07/16/2024
California courts have long upheld below-minimum wage pay for prison inmates working a wide range of jobs. A 2024 ballot measure that would ban forced labor could alter those decisions.

California Local Pin Marker From UCSC News...

07/12/2024
Researchers at UC Santa Cruz won a prestigious award for their paper outlining new techniques to greatly reduce power consumption by AI models.

California Local Pin Marker From CalMatters...

07/12/2024
A mother picks up her son from daycare in Richmond on Sept. 26, 2022. Photo by Marissa Leshnov for CalMatters

The Pajaronian logo From The Pajaronian...

07/11/2024
Image for display with article titled County to Mull Ban on Filtered Cigarettes

In the decade between 2013-23, volunteers and nonprofits picked up 439,358 cigarette butts from Santa Cruz County’s beaches and natural areas, accounting for a quarter of all litter found here.

Good Times logo From Good Times...

07/10/2024
Image for display with article titled The Wages of Aging

Santa Cruz County’s economy saw a rebound in the last few years, but an aging workforce and the lack of high-paying jobs might spell trouble for the economy in coming years. These are some of the findings highlighted in the 2024 State of the Workforce report, which was released last month.

California Local Pin Marker From CalMatters...

07/08/2024
Private-sector jobs in California have declined since their post-pandemic peak, while public-sector employment has shown gains, the state’s Legislative Analyst’s Office says.

California Local Pin Marker From CalMatters...

07/08/2024
A program for low-income, first-generation STEM students at community colleges is receiving millions of dollars to expand across the state.

Santa Cruz Local logo From Santa Cruz Local...

06/28/2024
Image for display with article titled Santa Cruz County Jobs Rebound, but Housing Costs, Aging Population Remain Challenges

Santa Cruz County’s job growth has rebounded from the pandemic slower than the state average, and new jobs in the county were led by emerging industries in biotechnology, transportation and manufacturing, according to a 2024 State of the Workforce report released this week.

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06/27/2024
Image for display with article titled Boulder Creek Businesses Face Financial Strain Amid SLVWD’s Water Shutoffs

Residents of Boulder Creek have been through hell and high water over the past several years, but the San Lorenzo Valley Water District is adding to the dismay of neighborhoods and small businesses in town with a decisive lack of communication about their ongoing infrastructure repair efforts.

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06/27/2024
Image for display with article titled Surfnet Awarded $10M State Grant to Deliver Fiber Broadband to Rural Region

Surfnet Communications Inc., a leading internet service provider for underserved Central Coast communities, has been awarded $10 million by the California Public Utilities Commission for its new initiative to extend high-speed, fiber broadband services to rural communities in Santa Cruz, Santa Clara and San Luis Obispo counties.

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06/26/2024
Image for display with article titled New City Looms in South of Laurel Area Plan

A bustling neighborhood and a new 3,200-seat arena for the Santa Cruz Warriors are part of a plan to transform Downtown Santa Cruz in the coming years.

The Pajaronian logo From The Pajaronian...

06/21/2024
Image for display with article titled Organic Farming in Focus

Local organic farming and the healthy foods that come from them took center stage June 16 at the first ever Día de Esperanza Community Festival.

California Local Pin Marker From The Mercury News...

06/20/2024
On June 19, California YIMBY announced support for the California Forever project going to the Solano County ballot in November.

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06/18/2024
Image for display with article titled One Decade of Onewheel

The magic moment for one of Santa Cruz’s most innovative companies came when its founder rolled the dice and bet big at the Las Vegas Consumer Electronics trade show.

Santa Cruz Local logo From Santa Cruz Local...

06/14/2024
Image for display with article titled Inside the Plan to Expand Downtown Santa Cruz

A new draft of Santa Cruz’s downtown expansion plan calls for buildings up to eight stories and wider sidewalks south of Laurel Street, as well as a permanent, larger Kaiser Permanente Arena for the Santa Cruz Warriors basketball team.

California Local Pin Marker From Times Publishing Group...

06/14/2024
The Santa Cruz County Farm Bureau announced the 2024 Farmer of the Year is Janet Webb, president of Big Creek Lumber.

California Local Pin Marker From CapPublicRadio...

06/11/2024
On June 11, Solano County elections officials announced the verification of necessary signatures for the California Forever sponsored initiative to amend the county General Plan to be on the November ballot.

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06/07/2024
Image for display with article titled Judge Orders End to UCSC Strike

An Orange County Superior Court judge ruled in favor of the University of California and ordered a temporary stop to all striking activities by the United Auto Workers through June 27.

California Local Pin Marker From CalMatters...

06/06/2024
A panel of labor experts at the CalMatters Ideas Festival say California workers should have more access to more apprenticeships that pay more. Barriers still exist, especially for women and low-income Californians.
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