Santa Cruz County Local News: Business, Economy & Jobs


All Local Business, Economy & Jobs News articles contributed by our local media allies and other local newsrooms.

Image caption: California’s farm workers help feed the whole country.
How California Feeds the Country

California stands as America’s agricultural powerhouse, growing half of its fruits and vegetables. Here’s how California farming has shaped the state, from the early missions to today’s “factories in the field.”

Image caption: Long-duration energy storage, such as this thermal energy storage facility, allows renewable energy sources to operate at full capacity without overloading the power grid.
How California Leads the Race For Long Duration Energy Storage

Long-duration energy storage is essential if renewables are to become the basis for a future, carbon-neutral power grid. Here's how California is leading the race to store energy from solar, wind, and other clean sources for use whenever it's needed.

Image caption: How California reclamation districts turned millions of acres of wetlands into fertile agricultural land, starting in the earliest days of the Gold Rush.
Reclamation Districts: Turning ‘Swamps’ Into Farmland

California has used reclamation districts to turn millions of acres of unusable swamps into fertile agricultural land, starting in the earliest days of the Gold Rush. Here’s how it happened.

Image caption: Zoning laws tell you what you can and can't build on the property you own. How does government get away with that?
How Zoning Laws Shape California and Society

Zoning laws determine what can be built and where. These laws have shaped California, but are they really just tools for social engineering? The history of zoning is closely tied to racial segregation, as well as the state's shortage of …

Image caption: Though life expectancy has declined in recent years, Californians still live longer than most Americans.
Want to Live a Long, Healthy Life? Move to California

Life expectancy in California exceeds all but three other states, but how long you live depends on which county you live in. They're not all equal. Why? The answer may lie in political policies.

Image caption: Owning homes is the primary way the middle class builds wealth, and an option no longer available to most Californians.
Is California’s Housing Crisis Making Inequality Worse?

California has some of the worst economic inequality in the United States. Is the housing crisis a cause?

Image caption: Moss Landing in Monterey Bay is the world’s largest battery storage facility for solar and other renewable energy.
Solar Power and California’s Clean Energy Goals

Solar power, and a network of giant battery storage facilities, are playing an essential role in moving California toward its goal of exclusive reliance on renewable energy sources.

Image caption: Thousands of homeowners have been kicked off their fire insurance policies.
California Fire Insurance Crisis: How the State Helps Homeowners

As California insurance companies have revoked the fire policies of thousands of homeowners, the state has taken steps to get them covered again.

Image caption: The cycle of crime and homelessness is escalating, but it doesn't have to be that way.
Homelessness and Crime in California: Even More Complex Than You Think

The links between homelessness and crime are complex, and the idea that unhoused individuals present a danger to their community seems to be exaggerated.

Image caption: Water is a human right under California law, but it doesn’t always work out that way.
Agriculture and Water Shortages in the State’s Breadbasket, Explained

Residential wells are drying up in the state’s main agricultural region at the same time that agricultural businesses consume almost 90 percent of the water there.

California Local Pin Marker From Santa Cruz Sentinel...

05/09/2025
A public hearing will be held on May 13 at 7:00PM by the Santa Cruz City Council as it considers the plan to expand the downtown to the south of Laurel Street neighborhood.

Santa Cruz Local logo From Santa Cruz Local...

05/08/2025
Image for display with article titled Downtown Santa Cruz Farmers Market Prepares for New Chapter

On Cedar and Lincoln streets since 1990, the Downtown Santa Cruz Farmers Market will move to Cedar and Church streets on May 21 to make way for library construction.

Press Banner logo From Press Banner...

05/08/2025
Image for display with article titled Local Tourism Reaches More Than $1.4B in Santa Cruz County Region

As National Travel and Tourism Week reaches its midpoint in the United States, Visit Santa Cruz County announced that the local tourism industry grew by just over 3% in 2024.

California Local Pin Marker From Lookout Local...

05/06/2025
The Santa Cruz Pacific Avenue store formerly occupied by New Leaf Community Markets will soon be occupied by an outlet for home decor and clothing retail chain Anthropologie.

California Local Pin Marker From CalMatters...

05/06/2025
As the Los Angeles fires raged in January, about 1,000 inmate firefighters labored on hand crews alongside professional firefighters battling the blazes.

California Local Pin Marker From CalMatters...

05/06/2025
Tech that helps businesses make decisions or target ads will be given freer rein following pressure from the governor.

California Local Pin Marker From Lookout Local...

05/05/2025
A look at why some storefronts in downtown Santa Cruz remain empty for years.

California Local Pin Marker From Santa Cruz Sentinel...

04/29/2025
Local agricultural giant Martinelli & Co. is voluntarily recalling more than 170,000 bottles of apple juice due to possible contamination.

California Local Pin Marker From Lookout Local...

04/26/2025
With empty storefronts and a frenzy of building, Wallace Baine considers the future of downtown Santa Cruz.

California Local Pin Marker From Lookout Local...

04/24/2025
Dominican Hospital in Santa Cruz is one of several hospitals named by state health officials as charging excessive fees and may have price caps imposed as a result.

Santa Cruz Local logo From Santa Cruz Local...

04/23/2025
Image for display with article titled Vacant Shops Prompt New Rules in Downtown Santa Cruz

In response to recent shop vacancies in Downtown Santa Cruz, the Santa Cruz City Council Tuesday advanced plans to encourage shopping and discourage empty storefronts.

California Local Pin Marker From Lookout Local...

04/23/2025
The downtown Santa Cruz Farmers Market will be moving to a new location at Cedar Street between Walnut and Church Street on May 21.

California Local Pin Marker From Los Angeles Times...

04/23/2025
The California economy continues to grow, now ranking as the fourth-largest on the planet.

California Local Pin Marker From CalMatters...

04/22/2025
From higher costs to export worries, California’s agricultural and wine industries face many possible tariff effects. But some hope for opportunity.

The Pajaronian logo From The Pajaronian...

04/21/2025
Image for display with article titled Pajaro Valley Chamber of Commerce & Agriculture Announces 2025 Awards

Every year, the Pajaro Valley Chamber of Commerce & Agriculture selects the people, organizations and events that help shape the vibrant community that is Watsonville.

Good Times logo From Good Times...

04/16/2025
Image for display with article titled The Santa Cruz Farmers’ Market Scene: A Feast for the Senses

Supporting our local economy by shopping at stores that carry locally produced goods is good for the community and the environment. And in the case of farmers markets, your health as well.

California Local Pin Marker From CalMatters...

04/16/2025
Gov. Gavin Newsom and Attorney General Rob Bonta announced the lawsuit Wednesday, saying the tariffs hurt “states, consumers and businesses.”

California Local Pin Marker From CalMatters...

04/15/2025
The Senate Judiciary Committee spiked a bill to let wildfire victims sue oil companies over climate change. Labor unions, not Big Oil, led the opposition.

Press Banner logo From Press Banner...

04/11/2025
Image for display with article titled New Leaders Bring Fresh Energy to Boulder Creek Business Association

The season of spring is a time of renewal. From blooming bulbs to animals awaking from hibernation, the onset of warmer weather and longer days is a welcome change from the dark depths of winter.

Press Banner logo From Press Banner...

04/10/2025
Image for display with article titled Ben Lomond’s Wee Kirk Market Seeks Vendors for 2025 Season

The Ben Lomond Village Alliance (BLVA) is now accepting new vendor applications for the highly-anticipated Wee Kirk Market—an old-fashioned, fun-filled farmers and makers market debuting this summer on June 1.