Santa Cruz County Neighborhoods Articles



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Community Meetings Aim to Help Rebuilding County Residents

Living in a tight-knit community like the San Lorenzo Valley has its advantages. When a neighbor needs assistance or a business is in trouble, locals rally to help. And when hundreds of residents lose their homes in a devastating wildfire …

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Circle Church housing group expects demolition by summer

Final map will need Santa Cruz City Council approval.

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The Watsonville Film Festival Celebrates 10 Years

While keeping its virtual option, the festival opens with a return to live events.

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Humble Sea Tavern Opens in Felton

Since opening its doors on Feb. 16, the brewery in the famed Cremer House has served more than 2,000 guests.

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Traffic safety plan around Lakeview Middle School moves forward

WATSONVILLE—A plan to improve traffic and pedestrian safety at a notoriously busy intersection on the outskirts of Watsonville took a step forward Wednesday.  The Pajaro Valley Unified School District Board of Trustees unanimously agreed to allow the California Department of …

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Herrick Games and Hobbies

By Julie Horner Skye Herrick started his gaming enterprise in September of 2019 in the back of his brother’s hardware store in Virginia. Itching to do something different and using the pandemic as a pivot point, he moved his family …

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SCM Clothing Company Moves to Felton

Sought After Local Designs and Santa Cruz Mountains Vibe By Julie Horner The much loved Santa Cruz Mountains themed apparel shop, SCM Clothing Company, that previously occupied the service bay at the gas station known as “Goober’s” in Ben Lomond …

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Zayante Creek Market & Deli: Carrying On A Mountain Tradition

By Michele Murphy and Julie Horner This neighborhood corner store in the heart of Zayante was established in the 1940s and served the area first as a Chevron gas station. One of a cluster of buildings now owned by David …

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PG&E Agrees To Remove Tree Trunks Left During CZU Fires

Pacific Gas and Electric Company is moving into the next phase of wildfire clean-up efforts—clearing out thick tree trunks it chopped down previously. According to Santa Cruz County’s Office of Response, Recovery & Resilience, the electricity provider is taking action …

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Getting to Yes

In which we ponder how to make things better in a climate of no.

Image caption: Local cities and counties struggle to regulate the exploding short-term rental industry.
Short-Term Losses

The short-term or ‘vacation’ rental industry spawns hundreds of horror stories and damages the housing market, but governments struggle with how to bring it under control.

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