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Santa Cruz County Business, Economy & Jobs Digest



Public Hearing May 13: Santa Cruz Downtown Plan

05/09/2025

A public hearing will be held on May 13 at 7:00PM by the Santa Cruz City Council as it considers the plan to expand the downtown to the south of Laurel Street neighborhood.

California Regulator Weakens AI Rules, Giving Big Tech More Leeway to Track You

05/06/2025

Tech that helps businesses make decisions or target ads will be given freer rein following pressure from the governor.

Inmate Firefighters Battled LA’s Wildfire. Now a Lawmaker Wants to Help Launch Their Careers

05/06/2025

As the Los Angeles fires raged in January, about 1,000 inmate firefighters labored on hand crews alongside professional firefighters battling the blazes.

New Tenant Found for Former New Leaf Store in Santa Cruz

05/06/2025

The Santa Cruz Pacific Avenue store formerly occupied by New Leaf Community Markets will soon be occupied by an outlet for home decor and clothing retail chain Anthropologie.

Spotlight on Downtown Santa Cruz

05/05/2025

A look at why some storefronts in downtown Santa Cruz remain empty for years.

Martinelli’s Recalls Apple Juice

04/29/2025

Local agricultural giant Martinelli & Co. is voluntarily recalling more than 170,000 bottles of apple juice due to possible contamination.

Changing Santa Cruz

04/26/2025

With empty storefronts and a frenzy of building, Wallace Baine considers the future of downtown Santa Cruz.

State Claims Dominican Hospital Service Charges "Excessive"

04/24/2025

Dominican Hospital in Santa Cruz is one of several hospitals named by state health officials as charging excessive fees and may have price caps imposed as a result.

California is World's Fourth-Largest Economy

04/23/2025

The California economy continues to grow, now ranking as the fourth-largest on the planet.

Downtown Santa Cruz Farmers Market Moving to New Location

04/23/2025

The downtown Santa Cruz Farmers Market will be moving to a new location at Cedar Street between Walnut and Church Street on May 21.

How Trump Tariffs Could Upend California Farms, Wine Businesses and Ports

04/22/2025

From higher costs to export worries, California’s agricultural and wine industries face many possible tariff effects. But some hope for opportunity.

Newsom Takes on Trump Over Tariffs He Says Are Hurting California

04/16/2025

Gov. Gavin Newsom and Attorney General Rob Bonta announced the lawsuit Wednesday, saying the tariffs hurt “states, consumers and businesses.”

How Labor Killed a Bill to Let California Wildfire Victims Sue Big Oil for Climate Change

04/15/2025

The Senate Judiciary Committee spiked a bill to let wildfire victims sue oil companies over climate change. Labor unions, not Big Oil, led the opposition.

State Farm Moves One Step Closer to Emergency California Rate Hike

04/10/2025

After a three day hearing this week, State Farm is one step closer to approval for a rate hike on its California customers.

Uber, Lyft Drivers Could Unionize Under New Proposal

04/09/2025

California Democrats are backing a legislative proposal that would allow gig workers to form unions. Expect big pushback from companies like Uber, Lyft and Doordash.

California’s Big Pension Funds Lost Billions in Stock Market Selloff. Can They Recover in Time?

04/07/2025

The stock market selloff that followed President Trump’s latest tariff announcement underscored the “unprecedented” risk that California pension funds see in a potential trade war.

How We’re Helping Students Spot Violations at California Career Colleges

04/04/2025

It’s hard to find the disciplinary history of for-profit colleges regulated by California. CalMatters is making it easier.

Rural California, Reliant on the Trump Administration for Jobs, Braces for Cuts

04/02/2025

Rural counties are some of the most reliant on federal funding and federal workers. But some still welcome Trump’s upcoming cuts to forestry and other departments

California’s Schools Chief Has a $200,000 Salary and a Side Gig

04/01/2025

Superintendent of Public Instruction Tony Thurmond has regularly worked side jobs at Bay Area nonprofits to earn extra income because he says the state pay is insufficient.

Pajaro Valley Unified School District Layoff Notices Go Out

03/31/2025

Facing budget shortfalls, layoff notices to dozens of teachers have been going out over the last two weeks.

California in Settlement Negotiations With Uber, Lyft in Massive Wage-Theft Case

03/26/2025

Thousands of Uber and Lyft drivers seek back pay, damages in wage claims they filed with California before industry-backed gig worker law took effect.

Vets Come Out to Support Fired County Services Officer

03/26/2025

In their March 25 meeting, Santa Cruz County Supervisors were surprised to see a turnout of dozens of local veterans attending to support recently terminated Veterans Services Officer Xavier Bianchi.

Santa Cruz City Council March 25 Meeting Report

03/26/2025

A report of the March 25 meeting of the Santa Cruz City Council, where a new infrastructure finance district, new library and new farmers market were among the items under consideration.

UCSC Unionized Workers To Strike April 1

03/26/2025

A one-day strike has been called for April 1 by the American Federation of State, County and Municipal Employees Union and the University Professional and Technical Employees representing service workers at UC Santa Cruz.

Unions Ask California to Play a More Powerful Role in Labor Disputes

03/25/2025

As businesses like SpaceX and Amazon seek to undo the National Labor Relations Board, California unions are trying a novel tactic to preserve labor organizing rights.

Ricardo Lara Explains Trip to Bermuda Was for Insurance Work

03/21/2025

When Insurance Commissioner Ricardo Lara testified about California’s property insurance market before the Assembly’s insurance committee this week, he mentioned a recent trip to Bermuda — somewhat defensively.

California Attorney General Advises 23andMe Customers

03/21/2025

In a March 21 statement, California Attorney General Rob Bonta reminded customers of struggling genetic testing corporation 23andMe of their right to demand the company delete their data to prevent it being sold.

Scotts Valley City Council Agenda: Housing Element, Cannabis Lounges

03/20/2025

The impact of cannabis lounges and an update on the housing element of the General Plan were on the agenda of the March 19 meeting of the Scotts Valley City Council. Read on to learn more

Tesla Gets Permit to Ferry Passengers in California, a Stepping Stone Toward Autonomous Taxis

03/19/2025

The permit lays the groundwork toward a driverless taxi service. Tesla has said it will launch such a service in Austin, Texas in June.

The High Cost of Fixing Lake Tahoe: Famed Alpine Lake Still Murky After Decades of Efforts

03/18/2025

Billions of state and federal dollars are spent on Lake Tahoe. But is all this attention actually protecting this unique treasure? Pollutants pour in, while development continues. Funding has shifted in focus to tourism and traffic projects, while money spent directly on fixing the lake has declined.

AI Can Rip You Off. Here’s How California Lawmakers Want to Stop Price Discrimination

03/12/2025

AI can help businesses charge you more based on how it evaluates your personal history and desires. California lawmakers want to end that price discrimination.

California Considers Raising Inmate Firefighters Wage

03/11/2025

California Assembly Bill 247 would significantly raise the hourly wage of inmate firefighters. Read on to learn more.

Featured

Water is a human right under California law, but it doesn’t always work out that way.
Agriculture and Water Shortages in the State’s Breadbasket, Explained
There are many causes contributing to this crisis. And as you may already know, this situation really is nuts.
The cycle of crime and homelessness is escalating, but it doesn't have to be that way.
Homelessness and Crime in California: Even More Complex Than You Think
What causes the cycle of homelessness and crime, and how to stop it.
Thousands of homeowners have been kicked off their fire insurance policies.
California Fire Insurance Crisis: How the State Helps Homeowners
The state tries persuading insurance companies to cover homes in fire zones.
Moss Landing in Monterey Bay is the world’s largest battery storage facility for solar and other renewable energy.
Solar Power and California’s Clean Energy Goals
How the sun is helping push the state toward 100 percent renewable energy.
Owning homes is the primary way the middle class builds wealth, and an option no longer available to most Californians.
Is California’s Housing Crisis Making Inequality Worse?
California has some of the worst economic inequality in the United States. Is housing a cause? Could it be a cure?
Though life expectancy has declined in recent years, Californians still live longer than most Americans.
Want to Live a Long, Healthy Life? Move to California
Californians live longer than people in all but three states, but not all counties are equal.
California’s farm workers help feed the whole country.
How California Feeds the Country
California, a state known for high-tech and show business glitz, is also America’s farming powerhouse.
Zoning laws tell you what you can and can't build on the property you own. How does government get away with that?
How Zoning Laws Shape California and Society
Zoning is everywhere, but is it a way to regulate development or a tool for social engineering?
How California reclamation districts turned millions of acres of wetlands into fertile agricultural land, starting in the earliest days of the Gold Rush.
Reclamation Districts: Turning ‘Swamps’ Into Farmland
From its earliest days as a state, California has been trying to turn marshes into productive land.
Long-duration energy storage, such as this thermal energy storage facility, allows renewable energy sources to operate at full capacity without overloading the power grid.
How California Leads the Race For Long Duration Energy Storage
For renewable energy sources such as solar and wind to be viable, ways to store the power they create are essential.