Business, Economy & Jobs Image

Santa Cruz County Business, Economy & Jobs Overview



California Local Pin Marker Get To Know A Group

Scotts Valley Chamber of Commerce supports business activities and relationships within the city of Scotts Valley and the surrounding area. The Chamber consists of over 250 members from the area, with a mission to “provide the optimal environment for its residents to thrive in their work and in their lives.”

California Local Pin Marker Local Business, Economy & Jobs Digest

CA Indoor Heat Rule Put on Fast Track

07/25/2024

After years of delay, a new California regulation to protect indoor workers from extreme heat is now in effect.

California Forever abandons ballot measure in face of growing opposition, looks to 2026

07/24/2024

California Forever’s announcement July 22 that it has decided to pull a ballot measure that would have let voters decide on a controversial planned city in rural Solano County drew swift reaction from political leaders and opponents.

California Local Pin Marker Recent Articles

The Pajaronian logo LOCAL NEWS
County to Mull Ban on Filtered Cigarettes

In the decade between 2013-23, volunteers and nonprofits picked up 439,358 cigarette butts from Santa Cruz County’s beaches and natural areas, accounting for a quarter of all litter found here.

Good Times logo LOCAL NEWS
The Wages of Aging

Santa Cruz County’s economy saw a rebound in the last few years, but an aging workforce and the lack of high-paying jobs might spell trouble for the economy in coming years. These are some of the findings highlighted in the …

Santa Cruz Local logo LOCAL NEWS
Santa Cruz County Jobs Rebound, but Housing Costs, Aging Population Remain Challenges

Santa Cruz County’s population has declined since 2017, and industries like health care are growing in part because of an aging population. (BW Research Partnership)
SANTA CRUZ >> Santa Cruz County’s job growth has rebounded from the pandemic slower than …

Press Banner logo LOCAL NEWS
Boulder Creek Businesses Face Financial Strain Amid SLVWD’s Water Shutoffs

Residents of Boulder Creek have been through hell and high water over the past several years, but the San Lorenzo Valley Water District (SLVWD) is adding to the dismay of neighborhoods and small businesses in town with a decisive lack …

Press Banner logo LOCAL NEWS
Surfnet Awarded $10M State Grant to Deliver Fiber Broadband to Rural Region

Surfnet Communications Inc., a leading internet service provider for underserved Central Coast communities, has been awarded $10 million by the California Public Utilities Commission (CPUC) for its new initiative to extend high-speed, fiber broadband services to rural communities in Santa …

Good Times logo LOCAL NEWS
New City Looms in South of Laurel Area Plan

A bustling neighborhood and a new 3,200-seat arena for the Santa Cruz Warriors are part of a plan to transform Downtown Santa Cruz in the coming years.

The Pajaronian logo LOCAL NEWS
Organic Farming in Focus

Local organic farming and the healthy foods that come from them took center stage June 16 at the first ever Día de Esperanza Community Festival.

Good Times logo LOCAL NEWS
One Decade of Onewheel

The magic moment for one of Santa Cruz’s most innovative companies came when its founder rolled the dice and bet big at the Las Vegas Consumer Electronics trade show.

Santa Cruz Local logo LOCAL NEWS
Inside the Plan to Expand Downtown Santa Cruz

Spruce Street could close to vehicles from Pacific Avenue to the San Lorenzo River levee as part of a proposed Santa Cruz Downtown expansion plan. (Stephen Baxter — Santa Cruz Local)
Key takeaways

Good Times logo LOCAL NEWS
Judge Orders End to UCSC Strike

An Orange County Superior Court judge ruled in favor of the University of California and ordered a temporary stop to all striking activities by the United Auto Workers (UAW) through June 27.

Featured

Water is a human right under California law, but it doesn’t always work out that way.
Agriculture and Water Shortages in the State’s Breadbasket, Explained
There are many causes contributing to this crisis. And as you may already know, this situation really is nuts.
The cycle of crime and homelessness is escalating, but it doesn't have to be that way.
Homelessness and Crime in California: Even More Complex Than You Think
What causes the cycle of homelessness and crime, and how to stop it.
Thousands of homeowners have been kicked off their fire insurance policies.
California Fire Insurance Crisis: How the State Helps Homeowners
The state tries persuading insurance companies to cover homes in fire zones.
Moss Landing in Monterey Bay is the world’s largest battery storage facility for solar and other renewable energy.
Solar Power and California’s Clean Energy Goals
How the sun is helping push the state toward 100 percent renewable energy.
Owning homes is the primary way the middle class builds wealth, and an option no longer available to most Californians.
Is California’s Housing Crisis Making Inequality Worse?
California has some of the worst economic inequality in the United States. Is housing a cause? Could it be a cure?
Though life expectancy has declined in recent years, Californians still live longer than most Americans.
Want to Live a Long, Healthy Life? Move to California
Californians live longer than people in all but three states, but not all counties are equal.
They help feed the whole country, but life for California’s farm workers remains a struggle.
How California Feeds the Country
California, a state known for high-tech and show business glitz, is also America’s farming powerhouse.
Zoning laws tell you what you can and can't build on the property you own. How does government get away with that?
How Zoning Laws Shape California and Society
Zoning is everywhere, but is it a way to regulate development or a tool for social engineering?
How California reclamation districts turned millions of acres of wetlands into fertile agricultural land, starting in the earliest days of the Gold Rush.
Reclamation Districts: Turning ‘Swamps’ Into Farmland
From its earliest days as a state, California has been trying to turn marshes into productive land.
Long-duration energy storage, such as this thermal energy storage facility, allows renewable energy sources to operate at full capacity without overloading the power grid.
How California Leads the Race For Long Duration Energy Storage
For renewable energy sources such as solar and wind to be viable, ways to store the power they create are essential.
Select Facebook Feed From Menu

Join Us Today!