Business, Economy & Jobs Image

Santa Cruz County Business, Economy & Jobs Overview



California Local Pin Marker Get To Know A Group

The UFW Foundation was established to achieve “more equitable policies, such as immigration reform, pesticide protections, heat standards, hazard pay, and other worker protections” for farmers in California, Washington, Arizona, Michigan, Washington, D.C., and other states.

California Local Pin Marker Local Business, Economy & Jobs Digest

LA Wildfires Could Clobber California Economy as State Recovers From a Pandemic Recession

01/15/2025

Three days after immensely destructive and deadly wildfires broke out in and around Los Angeles, Gov. Gavin Newsom proposed a $322.3 billion state budget with a positive revenue forecast “based on an assumption of continued but slowing economic growth.”

Home Care Workers Union Ratifies Wage Agreement

01/14/2025

Service Employees International Union Local 2015 has ratified an agreement with Santa Cruz County boosting the wages of in-home and long-term care workers. Read on for details.

California Local Pin Marker Recent Articles

Santa Cruz Local logo LOCAL NEWS
Watsonville Residents Among More Than 500 Laid Off at Monterey Mushrooms

Hineal Nieto, left, worked for Monterey Mushrooms in Royal Oaks for 44 years until the facility closed in December. He talks to a job recruiter at a county-led event Dec. 12 in Watsonville. Nieto. (Fidel M. Soto — Santa Cruz …

Image caption: Founded as a business organization in 1915, the Kiwanis Club now serves millions of children worldwide.
Doing Good: Kiwanis International

Founded as a business organization in 1915, the Kiwanis Club now serves millions of children worldwide.

Santa Cruz Local logo LOCAL NEWS
Mission Street Updates: La Reina Market, Food Bin, Arrow Surf Shop, 1815 Mission

An apartment complex on the Food Bin site approved by the Santa Cruz City Council in May has been stalled by a lawsuit over 11 in-law units. (Workbench)
SANTA CRUZ >> Four projects on Mission Street in Santa Cruz moved …

The Pajaronian logo LOCAL NEWS
Supervisors Green-Light Dispensary Smoking Lounges

The Santa Cruz County Board of Supervisors on Tuesday approved a plan to allow customers in marijuana dispensaries to smoke onsite in so-called cannabis lounges.

Image caption:
From Local News Matters: Water War on the Delta

“This is a local story about a global issue, the future of water. In a three-part series of field reports and podcasts, Bay City News reporter Ruth Dusseault looks at the tunnel’s stakeholders, its engineering challenges, and explores the preindustrial …

Santa Cruz Local logo LOCAL NEWS
Capitola City Council Aims for Capitola Mall Redevelopment

The Capitola City Council recently discussed potential incentives for developers to build new housing and shops at the Capitola Mall. (Jesse Kathan — Santa Cruz Local file)
CAPITOLA >> A mix of tax breaks, fee waivers and other incentives could …

The Pajaronian logo LOCAL NEWS
Picnic Honors Labor in Watsonville

The Monterey Bay Central Labor Council held their Labor Day gathering at Romo Park in Watsonville on Sept. 2.

Press Banner logo LOCAL NEWS
Scotts Valley Seeks Voter Approval for Biz Tax Change

You almost detect a hint of jealousy listening to City of Scotts Valley officials compare the revenue makeup of different local jurisdictions—for example looking longingly at the sales taxes Capitola is able to collect.

The Pajaronian logo LOCAL NEWS
Attorney General, Local Law Enforcement Officials Arrest 22 in Statewide Pot Shop Burglaries

California Attorney General Rob Bonta was in Santa Cruz County on Thursday to announce the arrest of 22 people who are facing a total of 32 felony charges stemming from multiple burglaries of marijuana dispensaries throughout the Bay Area.

Featured

Water is a human right under California law, but it doesn’t always work out that way.
Agriculture and Water Shortages in the State’s Breadbasket, Explained
There are many causes contributing to this crisis. And as you may already know, this situation really is nuts.
The cycle of crime and homelessness is escalating, but it doesn't have to be that way.
Homelessness and Crime in California: Even More Complex Than You Think
What causes the cycle of homelessness and crime, and how to stop it.
Thousands of homeowners have been kicked off their fire insurance policies.
California Fire Insurance Crisis: How the State Helps Homeowners
The state tries persuading insurance companies to cover homes in fire zones.
Moss Landing in Monterey Bay is the world’s largest battery storage facility for solar and other renewable energy.
Solar Power and California’s Clean Energy Goals
How the sun is helping push the state toward 100 percent renewable energy.
Owning homes is the primary way the middle class builds wealth, and an option no longer available to most Californians.
Is California’s Housing Crisis Making Inequality Worse?
California has some of the worst economic inequality in the United States. Is housing a cause? Could it be a cure?
Though life expectancy has declined in recent years, Californians still live longer than most Americans.
Want to Live a Long, Healthy Life? Move to California
Californians live longer than people in all but three states, but not all counties are equal.
They help feed the whole country, but life for California’s farm workers remains a struggle.
How California Feeds the Country
California, a state known for high-tech and show business glitz, is also America’s farming powerhouse.
Zoning laws tell you what you can and can't build on the property you own. How does government get away with that?
How Zoning Laws Shape California and Society
Zoning is everywhere, but is it a way to regulate development or a tool for social engineering?
How California reclamation districts turned millions of acres of wetlands into fertile agricultural land, starting in the earliest days of the Gold Rush.
Reclamation Districts: Turning ‘Swamps’ Into Farmland
From its earliest days as a state, California has been trying to turn marshes into productive land.
Long-duration energy storage, such as this thermal energy storage facility, allows renewable energy sources to operate at full capacity without overloading the power grid.
How California Leads the Race For Long Duration Energy Storage
For renewable energy sources such as solar and wind to be viable, ways to store the power they create are essential.
Select Facebook Feed From Menu