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Santa Cruz County Business, Economy & Jobs Overview



California Local Pin Marker Get To Know A Group

Santa Cruz Community Ventures works to “promote economic justice through financial capability, asset building, and advocacy.” It aims to create an inclusive economy in the region by expanding individual financial stability and wealth accumulation.

California Local Pin Marker Local Business, Economy & Jobs Digest

How We’re Helping Students Spot Violations at California Career Colleges

04/04/2025

It’s hard to find the disciplinary history of for-profit colleges regulated by California. CalMatters is making it easier.

Rural California, Reliant on the Trump Administration for Jobs, Braces for Cuts

04/02/2025

Rural counties are some of the most reliant on federal funding and federal workers. But some still welcome Trump’s upcoming cuts to forestry and other departments

California Local Pin Marker Recent Articles

Press Banner logo LOCAL NEWS
San Lorenzo Valley High School Hosts Successful 2025 College and Career Fair

San Lorenzo Valley High School played host to more than 45 different colleges, universities, state agencies and local businesses at the annual SLVHS College and Career Fair on March 19.

The Pajaronian logo LOCAL NEWS
PVUSD Sends 30 Layoff Notices to Teachers

Last week, about 30 teachers got the news they have been dreading since late February, when the Pajaro Valley Unified School District Board of Trustees approved reductions to several teacher positions.

Good Times logo LOCAL NEWS
County Supes OK Cannabis Lounges in Unincorporated Areas

County cannabis lovers will be able to sit and smoke together at dispensaries, the way beer drinkers hang in bars. 

Image caption: California’s farm workers help feed the whole country.
How California Feeds the Country

California stands as America’s agricultural powerhouse, growing half of its fruits and vegetables. Here’s how California farming has shaped the state, from the early missions to today’s “factories in the field.”

Santa Cruz Local logo LOCAL NEWS
Capitola to Consider Rebuilding Wharf Restaurant, Other Facilities

Capitola city leaders plan to ask residents whether a restaurant and other buildings should be rebuilt on the Capitola Wharf. (Stephen Baxter — Santa Cruz Local file)
CAPITOLA >> More than two years after the Capitola Wharf buckled under heavy …

Santa Cruz Local logo LOCAL NEWS
Laid Off NOAA Employee in Santa Cruz Was Improving Agency’s Efficiency

Meredith McPherson, a Santa Cruz-based U.S. Geological Survey geographer at right, was researching reefs and coral decline when she was fired in February as part of recent federal layoffs. She stands with her family at a March 7 Stand Up …

The Pajaronian logo LOCAL NEWS
Staff of Life Boosts Second Harvest

Staff of Life Natural Foods teamed up with Smart Chicken Wednesday to donate 2,639 pounds of high-quality chicken to Second Harvest Food Bank through the Smart

Santa Cruz Local logo LOCAL NEWS
Santa Cruz County Supervisors Advance Cannabis Lounges, Discuss Teen Protections

Santa Cruz County Supervisors in February. (Marcello Hutchinson-Trujillo — Santa Cruz Local file)
SANTA CRUZ >> Santa Cruz County Supervisors on Tuesday advanced rules to allow marijuana use in cannabis businesses outside the county’s four cities. The move would promote …

Good Times logo LOCAL NEWS
Bars Put Women’s Safety First

While cocktail bars are intended to be places where people go to play, the unfortunate reality is they can also be where predators come to prowl. But Santa Cruz is at the forefront of making bars safer by offering patrons …

Santa Cruz Local logo LOCAL NEWS
Federal Funding Freeze Threatens UCSC Research, Santa Cruz Biotech Industry

Microbiology professor Karen Ottemann addresses a crowd of students, faculty and other supporters at a Stand up for Science rally Friday at UC Santa Cruz. (Jesse Kathan — Santa Cruz Local)
SANTA CRUZ >> A de facto funding freeze on …

Featured

Water is a human right under California law, but it doesn’t always work out that way.
Agriculture and Water Shortages in the State’s Breadbasket, Explained
There are many causes contributing to this crisis. And as you may already know, this situation really is nuts.
The cycle of crime and homelessness is escalating, but it doesn't have to be that way.
Homelessness and Crime in California: Even More Complex Than You Think
What causes the cycle of homelessness and crime, and how to stop it.
Thousands of homeowners have been kicked off their fire insurance policies.
California Fire Insurance Crisis: How the State Helps Homeowners
The state tries persuading insurance companies to cover homes in fire zones.
Moss Landing in Monterey Bay is the world’s largest battery storage facility for solar and other renewable energy.
Solar Power and California’s Clean Energy Goals
How the sun is helping push the state toward 100 percent renewable energy.
Owning homes is the primary way the middle class builds wealth, and an option no longer available to most Californians.
Is California’s Housing Crisis Making Inequality Worse?
California has some of the worst economic inequality in the United States. Is housing a cause? Could it be a cure?
Though life expectancy has declined in recent years, Californians still live longer than most Americans.
Want to Live a Long, Healthy Life? Move to California
Californians live longer than people in all but three states, but not all counties are equal.
California’s farm workers help feed the whole country.
How California Feeds the Country
California, a state known for high-tech and show business glitz, is also America’s farming powerhouse.
Zoning laws tell you what you can and can't build on the property you own. How does government get away with that?
How Zoning Laws Shape California and Society
Zoning is everywhere, but is it a way to regulate development or a tool for social engineering?
How California reclamation districts turned millions of acres of wetlands into fertile agricultural land, starting in the earliest days of the Gold Rush.
Reclamation Districts: Turning ‘Swamps’ Into Farmland
From its earliest days as a state, California has been trying to turn marshes into productive land.
Long-duration energy storage, such as this thermal energy storage facility, allows renewable energy sources to operate at full capacity without overloading the power grid.
How California Leads the Race For Long Duration Energy Storage
For renewable energy sources such as solar and wind to be viable, ways to store the power they create are essential.
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