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Santa Cruz County Housing Overview

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Santa Cruz YIMBY describes itself as a grass-roots organization for people who want to see more housing built in their communities.

California Local Pin Marker Local Housing Digest

Robocalls, Ringless Voicemails and AI: Real Estate Enters the Age of Automation


As agents hunt for business in Southern California's slow real estate market, some are trying out new ways of tracking down leads. Others are quitting the industry.

How Much Can Your Rent Go Up in California? Check This Website


California Atty. Gen. Rob Bonta announced consumer tools to help tenants and landlords understand how much rent can rise under a state law.

California Local Pin Marker Recent Articles

Image caption: Mark Oden was among the thousands of chronically homeless people helped by Sacramento Self-Help Housing prior to the organization’s failure.
The Collapse of Sacramento Self-Help Housing

A once-groundbreaking nonprofit working with chronically homeless people in California’s capital closed and filed for bankruptcy in 2023.

Santa Cruz Local logo LOCAL NEWS
Capitola Mall redevelopment stalls on affordable housing plans

Plans to redevelop the Capitola Mall have stalled since 2019. (Jesse Kathan ‚ÄĒ Santa Cruz Local)
CAPITOLA >> Capitola city staff want to spur development of the Capitola Mall by allowing taller buildings. But hundreds of required affordable homes make …

Santa Cruz Local logo LOCAL NEWS
Front Street hotel proposal advances in Santa Cruz

The Santa Cruz Planning Commission on Thursday night advanced a plan to build a hotel at Front and Laurel Streets with 232 rooms and ground-floor shops, a restaurant, a bar and a cafe.  (BCV Architecture + Interiors)

Image caption: Does California’s signature environmental law protect the state’s scenic beauty, or cause more problems than it solves?
CEQA: The Surprising Story of CA’s Key Environmental Law

The California Environmental Quality Act, CEQA, is both the state’s signature environmental legislation, and is also often named as the villain in the state’s housing shortage. But the story may not be that simple.

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Silicon Valley Billionaires vs. Bay Area’s Housing Crisis?

In NYT‚Äôs ‚ÄúThe Farmers Had What the Billionaires Wanted,‚ÄĚ we meet a man who wants to build a city in the middle of nowhere, and folks who are slowing him down.

Image caption: As residents continue to exit California, the state’s political power at the national level is at risk.
California Exodus, Housing and the State's Political Future

The California housing crisis is not only weakening the state politically at the national level, it could shift the political balance in Washington, D.C., as Republican-led states add population while California’s exodus continues.

Santa Cruz Local logo LOCAL NEWS
Capitola senior housing proposal draws criticism

A four-story, 93-unit assisted living facility is proposed at Capitola Road and Bulb Avenue in Capitola. (Irwin Partners Architects)
CAPITOLA >> At a Capitola City Council meeting Thursday, a developer received mainly negative feedback on a proposal for a four-story, …

Image caption: The roundabout joining Highway 12 and State Route 113 in Rio Vista, just south of the site for a proposed new city of 400,000 people.
Solano County May Get to Vote on New City in November

California Forever, the company behind a proposed new city in Solano County, will submit a ballot measure seeking an exemption from local laws to allow development on the massive project to proceed.


Owning homes is the primary way the middle class builds wealth, and an option no longer available to most Californians.
Is California’s Housing Crisis Making Inequality Worse?
California has some of the worst economic inequality in the United States. Is housing a cause? Could it be a cure?
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